what is the licensing cost for:
1. Blu-Ray
2. Dolby TrueHD
3. DTS-HD MA
4. HDMI
5. DVD
6. 7.1 surround

Plus cost of development for features like:
7. upconversion
8. variable resolutions

??
distributed across the U.S.?

If we look at comparable models it seems like this is a really good deal.

@Jonathan: you're an idiot.

the focus of this posting is about price level versus feature set. what's most relevant and pertinent to further a good discussion here?:

- is this product remarkable (features)? given the other responses here... yes.
- do they have a high-quality product at this price or are the components inferior? anybody?
- what other products in the marketplace will it be competing with? anybody?
- is this a category killer or something that will impact the market in any significant way? given the other responses here... yes. How? I think @ksb434 said it best below.
- is there anything that this posting forgot to mention with regard to the product and it's place in the CE market? I'm sure. I'll leave that to the more educated people here who know more about this stuff than me.

Most definitely the app is real. They've been working with Apple for over a year and a half on this. From what I've seen the app is sweeeeet. -- @Dan - You're certainly right to be dubious. The putz leading SlingCatcher finally got it out the door... after over almost two years. Pretty annoying. But I'm sure that this will happen for the iPhone. The kick-ass woman leading the mobile team and her guys working on it at Sling rock -- and are the only ones who meet their delivery schedules time and again! I'm looking forward to downloading it.