No. This is mostly just PR bullshit to make them look good.

Bongo Boobs

I'm afraid I'm going to have to partially agree with DR House above. His wording is poor, but he makes the point of why apple is doing this. Apple is controlling this app. for what I believe are purely business reasons that the company believes will affect is bottom line. This article makes it sound as if apple is rejecting this app on moral reasons that piracy is bad and that it Apple's behavior is "foolish" and "capricious".

Apple's behavior is anything but capricious. While I may not agree with what they are doing, they are trying to make sure that you use their content delivery system (iTunes) to make your purchases of music and other media. They do not want you to have access to any other delivery methods, and they will cut off that access in any way they can. Although their statement makes it sound as if they are doing this on the moral grounds of third party rights, this is really about controlling you and doing everything possible to ensure that you purchase your music through them, and they will shut down any tool on their system that could even POSSIBLY be used to obtain content through another means.

Again, I don't necessarily agree with their view, but let's first be clear on why they are doing this -- control.

It would have to be a bigger discount than 10%. I was able to sell back many of my textbooks in college for nearly 50%, so unless their discount can match the used book price they are already behind.

I hope their native PDF reader fixes another problem. With my kindle 2, if I'm reading a book and it says "see page 50 of this book..." I have no idea of knowing where the book's page 50 is on my kindle. When you're a college student, the teacher is constantly saying turn to page 200. So unless you can jump to a specific page within the kindle that matches the same hardcopy page everyone else is reading, I would never buy this device.

There are four value propositions a business could use:

1. Lower quality, lower price
2. Higher quality, higher price
3. Higher quality, lower price
4. Lower quality, higher price

Given that many users have complained that the blackberry's screen is less responsive, many apps will be considered equal or lower quality. Combine that with the higher price, and you find option number four, the one option that loses every time.

So much for change...