Let the hive mind of Engadget get that for you.
"I'm looking for a solid state drive, around 32 to 64GB, for use in my web server. The drive will contain my web sites and the operating system, either Windows Server 2008 R2 or Ubuntu. Large storage is handled by a separate RAID array, so capacity is not an issue. Rather, I am looking for the fastest, longest-lasting, and most reliable drive under $150 that is suitable to my application. Any thoughts? Thanks!"
I'd think it would take off, as a word, just as much as 'podcasting', its generic and describes the job being done.
I suppose what they're after is iTunes being the only 'podcast' software out there.
Or how about 'popcasting', to describe the fact that anyone can do it using the internet as an essentially free way to get your creations out there, hence the medium's quickly established popularity...?
Who needs to enhance Apple's brand? And for how long will people be happy to do that anyway....?