Recent Comments:
Apple Intel Mac mini hands on {Engadget}
Mar 1st 2006 9:11PM Looks like Xbox 360 is cheaper than the Mac mini... if you want the same media center capabilities, plus play more games with faster GPU...
Day 10 of Engadget Mobile's 30 days of cellphone giveaways {Engadget Mobile}
Feb 22nd 2006 8:39PM Great! :D
The Postal Service speaks about Intel Ad {The Unofficial Apple Weblog (TUAW)}
Jan 21st 2006 7:11PM This is probably the worst thing I had read about Apple and it is the biggest blow on my trust on Apple since I had ever known about them with their boisterous launch of the original iMac. This is not a new product. This is not a new service. This is just a new ad, a frame-for-frame rip-off of a music video by the Postal Service.
Every frame, from the moment the woman looks up to her colleague, to the moment the chip is in the picture, is exactly the same - same motion, same compositions, same colors, almost the same music - with the exception that the chip now writes Intel (with a more crisp image), and the actor is stripped out of her emotion, which hinted a love relationship in the original music video. It is easy to conclude that
With this stripped-down movie and without a word, it sounds like Apple is declaring that its cold white designs had triumphed emotion.
Apple is doing something that violated design ethics. If it's any other companies I won't care, I will just laugh. But Apple is a company that likes to emphasize on its own brilliant designs.
It is not that I like Postal Service or I hate Apple to make me stand on the side of the Postal Service. That the video directors actually had the guts to duplicate their work is another story, and shows that their creativity and design ethics are both near zero.
On the other side, shame on Apple which specifically asked these video directors to make a duplicate for its own new products. This is a giant blow to its corporate image, when it heralds its products for creative professionals. How can a company that sells video editing software have an ad that is a rip off of someone else's video? With such logic, is it true that a 'creative' giant can rip off less famous artists without being unethical about it? What is so creative about Apple when it rips off someone else's video (not to mention its slogan disses all other computer companies) in such a public manner?
Usually, it can be forgiven by saying that the designers of the products are not responsible for the marketing of them, since two departments are usually not very related in corporations. But Apple is different: Steve Jobs is the Chief DESIGN Officer of Apple. How he can release such video without noticing that it is a rip is a mystery to me.
Some comments on this issue in those tech sites such as Engadget or TUAW are horrible to read. Despite the zombie-like group of zealots with their arrogant attitudes argued how Apple is still right, it is of no help: No matter how designed the products are, they dont make their users creative designers, they just make a bunch of arrogant socialites who uses iPod has the symbol of their social status.
If Apple does not apologize publicly for Such Great Mistake, I, as a creative professional, will be every bit disgusted when using an Apple - with the horror of using a hypocritical machine that one day may rip any designers' work - not to mention that I am already annoyed as hell by the incinerator fans of the PowerMac G5s.
Beauty is such a fragile thing.
Apple's ad sinks to such great lows {Engadget}
Jan 21st 2006 6:59PM This is probably the worst thing I had read about Apple and it is the biggest blow on my trust on Apple since I had ever known about them with their boisterous launch of the original iMac. This is not a new product. This is not a new service. This is just a new ad, a frame-for-frame rip-off of a music video by the Postal Service.
Every frame, from the moment the woman looks up to her colleague, to the moment the chip is in the picture, is exactly the same - same motion, same compositions, same colors, almost the same music - with the exception that the chip now writes Intel (with a more crisp image), and the actor is stripped out of her emotion, which hinted a love relationship in the original music video. It is easy to conclude that
With this stripped-down movie and without a word, it sounds like Apple is declaring that its cold white designs had triumphed emotion.
Apple is doing something that violated design ethics. If it's any other companies I won't care, I will just laugh. But Apple is a company that likes to emphasize on its own brilliant designs.
It is not that I like Postal Service or I hate Apple to make me stand on the side of the Postal Service. That the video directors actually had the guts to duplicate their work is another story, and shows that their creativity and design ethics are both near zero.
On the other side, shame on Apple which specifically asked these video directors to make a duplicate for its own new products. This is a giant blow to its corporate image, when it heralds its products for creative professionals. How can a company that sells video editing software have an ad that is a rip off of someone else's video? With such logic, is it true that a 'creative' giant can rip off less famous artists without being unethical about it? What is so creative about Apple when it rips off someone else's video (not to mention its slogan disses all other computer companies) in such a public manner?
Usually, it can be forgiven by saying that the designers of the products are not responsible for the marketing of them, since two departments are usually not very related in corporations. But Apple is different: Steve Jobs is the Chief DESIGN Officer of Apple. How he can release such video without noticing that it is a rip is a mystery to me.
The comments on this issue in those sites such as Engadget or TUAW are horrible to read. Despite the zombie-like group of zealots with their arrogant attitudes argued how Apple is still right, it is of no help: No matter how designed the products are, they dont make their users creative designers, they just make a bunch of arrogant socialites who uses iPod has the symbol of their social status.
If Apple does not apologize publicly for Such Great Mistake, I, as a creative professional, will be every bit disgusted when using an Apple - with the horror of using a hypocritical machine that one day may rip any designers' work - not to mention that I am already annoyed as hell by the incinerator fans of the PowerMac G5s.
onthegoLIVE streams TV audio to any phone {Engadget}
Jan 8th 2006 5:31PM "Ghetto Slingbox" is such a great name. You guys should tell them about the name up front in their booth.
Starz launches Vongo, new subscription-based movie download service {Engadget}
Jan 3rd 2006 2:47PM "Welcome to Zombo com..."
well, that's what the name vongo reminds me of.
