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The other facts are that Verizon gets more data revenue from its subscribers, and has a lower churn rate than ATT.
These are objective facts; one may not like it, but they are the facts. Right now VZW is surpassing ATT in execution in the marketplace, largely because they are regarded as the more reliable network, in spite of ATT's bogus claims regarding dropped calls. VZW has just announced that it is investing an additional 6 billion dollars in their network infrastructure this year alone. That may explain why they have been eating away at ATT's lead for the last several years. If Cingular/ATT had had their act together, the gap would not have been narrowed.