| Blog | # of Comments |
|---|---|
| Engadget | 9 Comments |
| BloggingStocks | 2 Comments |
| Blog Maverick | 11 Comments |

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1. We'll brand and present some of our content as blogs so that it does NOT have to live up to the standards of our other content, so we CAN break news as fast as the guy that doesn't validate sources etc, so we CAN get away with presenting unedited, sometimes slapdash content, so we can play in the long tail sandbox at times...and of course most importantly so we STOP losing pageviews to "blogs".
2. But OUR blogs will be different and better because they will have instant credibility from our strong brand, an eager audience from our installed base, and professional writers.
In reality the result has been much closer to what Mark describes. Not surprisingly.
A stronger model is the one the Washington Post is experimenting with. Fill the edges, the long-tail, with external blogs - blogs written by people that often are passionate experts in their small sandbox, not a professional half-heartedly playing a new game that is often not in his DNA. And of course sell ads across the aggregated network, adding some hyperlocal inventory to the installed base, strengthening relationships with advertisers, and disintermediating independent blogs and the advertisers.