Isn't Dan Lyons... organizing a denial of service attack? I mean, isn't that illegal, and under the patriot act, probably some form of domestic terrorism?

They absolutely could have a demo version or a paid upgrade for existing users. With in-app purchases, and some creative programming, I see no reason why that wouldn't be possible, other than the massive confusion it would cause.

not to mention that ads onhulu can't be skipped. I would wager a hulu watcher watches more ads than the average DVR-savvy user.

Also:

"I think a free model is a very difficult way to capture the value of our content."

You mean a free model, like the BROADCAST MODEL? What a bunch of numbnuts.

Except that hulu has ads? That can be better targetted and tracked for performance, therefore are more valuable?

I have been on a no-cable, only-torrent input for several years (even though I only really watch network shows) because I can watch at my convenience, whenever I want. I would gladly watch commercials if a show was made available at the same instant it aired, or at least the intsant its airing finished. Having to wait til the next evening means I'm more likely to pirate the show in that amount of time.

Give us a reason to do the right thing, and make it easy to do so, and consumers will. Making it harder to consume their content with a paywall will only make things worse.

What do you mean "done right"? How do you screw up a digital distribution? Mistag the files?

If you're going to link to a tag, at least make sure the stories you're referencing are tagged appropriately:

http://www.tuaw.com/2009/08/11/more-details-of-itunes-9-emerge/

note the lack of a "socialnetworking" tag

i just did the same... was hoping dvd was out!

What about jumanji?

I don't understand... Do the studios get a cut of the rental sale aside from the initial purchase price of the DVD? I used to work at an independent, and we sure as hell weren't writing any checks to warner