haha, i think we found the dude responsible for making the 7 versions decision.....the one hanging around an engadget comment thread and getting more and more hopped up that everyone else disagrees with him.

also that show is awful.

Seriously, that article is unintelligible. After the 3rd read, I think I'm getting that ice cube is *not* involved....so maybe next time don't use half the writing on a strung out bad joke?

well, it ain't an iphone....but a great gift!

yup

boy that looks cool.

mmhmm.

I don't think I can wait that long for a Wii!.....will someone help freeze me til then?

cheer up emo kid!


(haha...or, at least take the stick out...)

what a very elegant slow slam.

well....naturally, i disa-disagree...haha. the semantic stuff matters, and any consumer thinking of hi-def already knows that HDDVD and blu-ray do the same thing with different 'tech-nol-ergy.'

from there, if there's no discernable difference, it comes down to a name, and a string of letters is just not attractive. "aetch-dee-dee-vee-dee" does not roll off the tongue at all, and doesn't connect on an emotional level...it also feels like a tired reiteration of the previous generation (think "enhanced cd"). a name based on a color, especially a (objectively, yes) pleasant one like "blue"....it just feels nicer, in an approachably-technological way.

"see-dee"
"dee-vee-dee"
"blue-ray"
"aetch-dee-dee-vee-dee" = not palatable in everyday consumer-speak word of mouth stuff.