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IceCube neutrino detector set to image Earth's core {Engadget}

Nov 24th 2007 11:59AM Seriously, that article is unintelligible. After the 3rd read, I think I'm getting that ice cube is *not* involved....so maybe next time don't use half the writing on a strung out bad joke?

Black Friday Giveaways (part 9): AT&T Tilt {Engadget Mobile}

Nov 24th 2007 11:55AM well, it ain't an iphone....but a great gift!

Black Friday Giveaways (part 19): Wii + Metroid Prime 3 and more {Engadget}

Nov 24th 2007 11:29AM I don't think I can wait that long for a Wii!.....will someone help freeze me til then?

iPod touch gets its first review {Engadget}

Sep 13th 2007 11:21AM cheer up emo kid!


(haha...or, at least take the stick out...)

Zune puppet rap video irreversibly damages brain cells {Engadget}

Jul 23rd 2007 3:50PM what a very elegant slow slam.

European HD DVD lobbyists claim '74-percent' market share {Engadget}

Jul 12th 2007 10:00PM well....naturally, i disa-disagree...haha. the semantic stuff matters, and any consumer thinking of hi-def already knows that HDDVD and blu-ray do the same thing with different 'tech-nol-ergy.'

from there, if there's no discernable difference, it comes down to a name, and a string of letters is just not attractive. "aetch-dee-dee-vee-dee" does not roll off the tongue at all, and doesn't connect on an emotional level...it also feels like a tired reiteration of the previous generation (think "enhanced cd"). a name based on a color, especially a (objectively, yes) pleasant one like "blue"....it just feels nicer, in an approachably-technological way.

"see-dee"
"dee-vee-dee"
"blue-ray"
"aetch-dee-dee-vee-dee" = not palatable in everyday consumer-speak word of mouth stuff.

European HD DVD lobbyists claim '74-percent' market share {Engadget}

Jul 12th 2007 8:38PM as a college student, i've bought into the apple digital-ripped-movies-for-cheap via ipod line-out-to-tv system for acceptable quality at a decent price....thus i'm pretty neutral on the blu-ray/HDDVD debate....

neutrality thus established, my opinion has always been that blu-ray will win simply because consumers don't care about slightly differing specs so much as overall "feel," and the name "blu-ray" is simply, flat out more appealing than "H-D-D-V-D." you say, "hey, i just got a new blu-ray player!" and it sounds way less dorky and yet more advanced than saying, "hey, i just got a new HDDVDQXY player!"

just my thought...

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  • Steve
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