Let the hive mind of Engadget get that for you.
"I'm looking for a pair of quality headphones that aren't seemingly made of glass. I'm an avid BMXer which causes me to frequently bash on any type of technology that joins me for my daily riding. I've been through the higher quality headsets in the Skullcandy line as these are supposed to be built for "abuse," which is laughable. I cant wear earbuds or canal buds, as my large ears seem to have a repelling property upon anything that sits in them. Wired or Bluetooth doesn't really matter, but I need something that can hold up to taking a few hits every now and again. I'm trying to keep 'em under $150. Thanks!"
The downside to their ads is, well, there's no real mention of SanDisk. It's not an ad so much as a negative campaign against the l00s3rs that use iPods. Weird.
At least the iRiver ads plastered around town show you the product & company name. This looks like the CEO of SanDisk is lashing out in some kind of odd music player vendetta.