What's worse someone who looks at the track record of a company & makes a not unreasonable theory as to why they would actively encourage a format war, or someone so naive they probably actually thought Vista would introduce a new file system, or perhaps Cairo might exist, or Microsoft would never hype vaporware.
I'll take a pragmatism over naivety any day of the week.

Not quite true, there are a few more HD sources than that, though the HD movie trailers didn't work apart from "the condemned" ( yes it looked damn good on a 60" screen ), there's also some awesome diving HD content.
Give apple a break, it'll take a bit of time for everyone to tool up to delivering HD podcasts, but with the cost of HD production equipment so low ( heck you can get a full 16 input, two ME bus, 4 keyer desk for < 100k ), the content will be here, if it's still the same in 6-8 weeks fair enough, but it's pretty new yet.

My read is tie in the popcorn/soda with the myspace etc promo's. The biggest cost is not the movie, it's the extras, make a medium coke + popcorn free for people who follow your net advertising ( perhaps on the condition that they provide feedback on the movie ) & you'll go ok. DVD vouchers, why can't I for an extra $5 get the DVD with extras posted to me when it's released if I go to the movie, or buy earlier movies by the lead actors/directors at the theatre, there is no movie merchandise ( caps etc ), this is all part of making the night out an event, it's something sports marketing does so well. Pre movie ( lobby ) promotions, frankly they are aweful, a single poster is hopeless, where's the reviews, where's the trailer's in the theatre windows ( PC monitors are cheap ). The key I think is that the movie experience is so isolated, walk in get popcorn etc, watch the movie. There's minimal effort to increase the experience ( & revenue ), you get the eyeballs aka BestBuy/Sports but it's just not a good experience.