AdAge asks Gates about Hodgman to ill effect {Engadget}

Mar 16th 2007 11:42AM Comments like "The whole "im a mac" ads are poor for one simple reason and that is if you have to put down and otherwise beliddle your competition to show your are “better” then them, how better are you really?"

Are so poorly thought out it's not funny. Even POSITIVE statements about your product are implicitly 'putting down' the competition because you are likely pointing out a feature you have that the competition doesn't. After all what's the point of advertising 'We're just like everyone else'. Not to mention that almost any statement of negatives could be re-written as a statement of positives and vice versa.

Only a moron would take a semantic difference and try to spin it into "moral high ground".