Option #1 is to go Blu-Ray
Option #2 is to go HD-DVD

As an owner of an HD-DVD player, I would like them to go with Option #3: don't go exclusive.

Well, it was my birthday yesterday, so this would be an *awesome* gift.

"Granted, Audi's Cross Cabriolet Quattro is still a concept for now..."

For now indeed. Audi's TT first showed up as a concept car, then went into production with very minimal change. The R8 sports car has almost the same history.

"The whip also boasts microphones within the headrests to presumably control certain aspects of the system via voice..."

Nope. It's part of an intercom/noice canceling system.

http://www.audiworld.com/news/07/la-auto-show/

@Matt

"In fact, many innovations that have been developed for high-performance racing cars have made their way into the cars you and I drive, resulting in improvements across the board."

When was the last time you had a car with a carbureted engine? NASCAR is not about new engine technology, it's about taking outdated engine technology and trying to squeeze as much out of it as they can. If you want to see where new engine technology comes from, take a look at Audi's ALMS racing. Technology used in those engines three or four years ago is now standard with almost all of their engines.