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Anyways, talk about owned.
Apple just handily bested NBC Universal. Not only does NBC look like complete assholes for wanting three times wholesale, but now NBC's fall season has taken a huge setback. Shows like The Office and Heroes were popularized by (at least in part) by iTunes. Given that NBC is launching significantly more shows than usual this upcoming season, Apple just hit NBC right where it hurts. NBC was hoping they could take advantage of their shows being available on iTunes through December to build audiences for their new programming, but now NBC is left out to dry. NBC's fall programming builds on the success of shows like The Office and Heroes targeting a similar audience. Without iTunes, NBC stands to suffer greatly this fall.
Well played, Apple. Well played.