Well at least I know it's not just me. Honestly I would have been happier if they didn't release the feature yet because it takes less time to just note what page I am on than to try to trick the device into syncing. I am sure syncing is not as simple as it seems but many devices and services offer it these days. This was touted as a feature that was "coming soon" the day the original nook was released and it still isn't working right over a year later. It's just disappointing to not really get what you pay for. Such is life.