Is implementing 'Beats' audio hardware in device a gimmick or does it actually make a difference?
One specific observation: Beats is primarily a headphone company. If the transfer of engineering know-how is the question, it is hard to see there being any immediate benefit as expertise in headphone design probably does not equate to expertise in source design; and, even if that were the case, it might take a complete product cycle for the Beats influence to appear in an HTC product. So. Six to twelve months for the first HTC products with Beats electronics? Anything sooner, and we are probably safe in assuming it is complete marketing BS.
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The web is packed with hate against Beats Audio. Some claim it's a scam, some claim that Beats Audio is just a EQ bass increase. None is true. There is actual hardware in HP computer with Beats Audio, as well as in the new HTC phone.
I own a pair of Beats Studio headphones and my brother happened to buy a HP with Beats Audio. If you would compare listening to music with the HP laptop with a new Ipod, the difference would be as much as comparing 5 dollar headphones with the Beats Studio ones. It truly is a different dimension when you combine the quality of Beats headphones with the Beats Audio.
I'm upset how people claim that the whole Beats company is just based on false marketing and lies. People who actually have Beats, know that the company is definitavely not based on advertisement. The sound quality Beats brings is unbelievable.
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This makes the difference a lot bigger when you turn it on and off. When its on, it makes music bass heavy, and when its off, the bass is very lacking. If you set the EQ to flat, then turn the Beats Audio on and off again, it sets the EQ back to a huge bass cut. Its mostly a gimmick.
Currently, I have the EQ set to flat and I will never turn on Beats Audio again.