Post Thumbnail

31 years ago today, Apple's legendary "1984" commercial was broadcast nationally during Super Bowl XVIII. The advertisement, directed by the famed Ridley Scott, is to this day still considered one of the top commercials of all time. Over the years, the commercial won innumerable awards, including...

January 22nd 2015 at 8:00pm 0 Comments
Post Thumbnail

We recently told you about YouTube user Isaac Ray and his wonderful Lego animation videos thanks to a tutorial he shot demonstrating how to make a Lego Apple iMac. Now Ray is back with another brand new Apple creation, a Lego replica of the original 1984 Mac. It comes complete with a keyboard and a...

December 8th 2014 at 12:30pm 0 Comments
Post Thumbnail

In 1984, women stopped pursuing Computer Science majors at American universities. From 1970 onward, women had composed an increasing percentage of Computer Science majors, but something happened in 1984 and that number began to drastically fall, an occurrence at odds with other tech fields. This tr...

October 20th 2014 at 6:00pm 0 Comments
Post Thumbnail

If you've read George Orwell's 1984, you know of Big Brother's constant surveillance tactics. Taking inspiration from the book, and in response to present-day tracking methods, clothing maker The Affair is looking to Kickstart the 1984 Stealth Fashion collection. Thanks to a removable UnPocket, yo...

September 4th 2014 at 1:44pm 0 Comments
Post Thumbnail

On January 24, 1984 the world of home computers was forever changed by the debut of the Apple Macintosh. With a gigantic 9-inch monitor, a keyboard, a mouse and 128 KB of built-in memory, the computer could be yours for the low, low price of US$2,495 dollars. This year marks the Macintosh's 30th a...

January 8th 2014 at 12:30pm 0 Comments
Post Thumbnail

It's hard to believe that 28 years have passed since the Macintosh was introduced by a young, bowtie-clad Steve Jobs, on January 24, 1984. It was Apple's annual stockholder meeting and Jobs (and his Macintosh crew) were going to unveil the Macintosh to the public. It was a magic moment aptly descr...

January 24th 2012 at 1:00pm 0 Comments
Post Thumbnail

You might think working for tech royalty out west is all beanbags and 20 percent time. And it might well be. But if your paychecks say Microsoft, you might want to be careful how you spend that extra down-time. A patent with the snappy title Organizational Behavior Monitoring Analysis and Influen...

November 21st 2011 at 5:48am 0 Comments
Post Thumbnail

Ars Technica has an excellent interview with Steven Hayden, former creative lead at advertiser Chiat/Day and one of several people behind Apple's iconic 1984 ad. Hayden sheds some light on the behind the scenes negotiations that went into this advertisement. It's well known that Apple's board...

September 12th 2011 at 4:00pm 0 Comments
Post Thumbnail

For the viewing pleasure of those folks who were tuned into TUAW TV Live on Wednesday, February 16, we had a little disco inferno going. Tipped by a reader about a godawful Apple marketing film titled "We Are Apple: Leading The Way," it was so bad it just had to be good. Now we have a few more fa...

February 25th 2011 at 12:00pm 0 Comments
Post Thumbnail

Motorola is in hot water over its Apple-inspired Super Bowl advertisement for its upcoming XOOM tablet. The video ad features a world of drones dressed in white hoodies who are eternally plugged into white earbuds. Of course, the one character breaking the trend is the one with a Motorola XOOM tabl...

February 14th 2011 at 10:00am 0 Comments