2010FifaWorldCup
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AT&T U-verse will have ESPN 3D at launch, for a fee
We're just two days away from the launch of the first 3D channel in the US, and U-verse will be ready. The third broadcaster to announce it will carry ESPN 3D after DirecTV and Comcast, it is the first to charge an additional fee for the privilege. $10 per month adds the "3D Technology Package" to your U-verse viewing options -- similar to Comcast and different from DirecTV's approach, it works with all the boxes but will require users to manually switch to 3D mode on their TVs -- which at the moment will consist only of ESPN 3D, although the company promises its goal is to offer a "wide range" of 3D content just like its current HD lineup (which it also charges an extra $10 to access.) Have U-verse but haven't shelled out for a 3DTV, glasses, and this new channel? There's still the Multiview app to look forward to, with four ESPN channels on screen at once and coverage in up to six different languages you won't miss a single flop or injured star player during the entire tournament, we promise.
Sony and FIFA team up to make the World Cup 3D
It's no secret that plenty of companies are hoping that 2010 will be the year of 3D, and it looks like Sony has now gotten a big boost by lining up a partnership with one of the biggest events of the year: the FIFA World Cup. As the pair have announced today, the new arrangement will see at least 25 World Cup matches produced in 3D using Sony's 3D cameras, which will be viewable through a variety of means. That includes special public viewing events in seven cities around the world (none in North America, unfortunately), an "Official 3D Film" that will be previewed at Sony Stores and other retail outlets and, last but not least, a Blu-ray of said film that will be made available at some point following the World Cup. This won't be the first time a soccer match has been broadcast in 3D, however, and it looks like it won't be your only option for catching some games in 3D next year either. [Thanks, Matt]
