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Frame rate debate rages on with 48 fps projection of 3D Hobbit footage
With his use of Red cameras, 3ality rigs, and high frame rate 3D technology, no one can accuse Peter Jackson of being stuck in the past. Need more evidence of his anti-luddism? He just gave the first projection of footage from his 3D opus "The Hobbit: An Unexpected Journey" in its full 48 fps glory at the CinemaCon convention in Las Vegas. With the public having endured 80 years of 24 fps film-watching, Jackson appealed to viewers to allow their eyes to adjust to the doubled rate during the ten minute screening. But the reaction showed that public acceptance might take a while. One projectionist compared it to made-for-TV fare, and others referenced Mexican soap-operas and TruMotion. The reply to these criticisms by Jackson (and James Cameron) has always been that 3D is better suited to faster frame rates than 2D -- making it more immersive, reducing headaches and improving stereoscopy. We'll have to wait for the film's release this December to find out whether he's right, or if this attempt at high frame speeds will go the way of Showscan.
Australia's initial 3DTV broadcast will be delivered OTA
Australia's getting its first 3D at home OTA, as Channel Nine will have a free-to-air broadcast of three New South Wales Rugby League (rugby is all about the 3D) matches May 26. This is the first we've heard of anyone sending HD 3D over radio waves, and to accommodate things the government has apparently provided additional spectrum in the form of two bonded channels for the one-time event. Nine is looking into technology to transmit a 3D signal that's backwards compatible with 2D televisions so it doesn't need the additional bandwidth, but for now early adopters will have to retune their TVs to catch the channel when the time comes. The short term future of 3D could continue to be terrestrial only as cable and satellite providers on the continent haven't announced any tests for this year, but we'll be waiting anxiously to hear how well it works -- watching Glee in 2D just doesn't satisfy anymore.
Cablevision bumps Comcast to the back, 3D sports at home starts next week
Just as Comcast leapfrogged DirecTV's 3D plans, its claim to the first live HD 3D event has been stolen away by Cablevision, which will broadcast a Rangers/Islanders NHL matchup Wednesday, shown both in a special viewing party in the Theater at Madison Square Garden and on iO TV channel 1300 (if you already have a 3DTV but not Cablevision then keep an eye on your channel guide as, like the Masters broadcast, it may be shared with other networks.) While this is probably just the beginning of another FCC battle over who it will have to share the broadcasts with, MSG is just focusing on keeping a trend going since it was one of the first to jump on HDTV production of NBA and NHL games way back in 1998 and plans to keep 3D broadcasts coming over the next year with more games and concerts. Production is being handled by 3ality Digital, previously responsible for the BCS game that turned some of our preconceived notions about 3D with its BCS National Championship broadcast a little over a year ago, which plans to use 5 cameras from a lower angle than usual to resemble the perspective of the actual players -- minus concussion-inducing blindside hits to the head. Anyone willing to host a viewing party? We're totally down to bring snacks... if you'll cover our 3D glasses. [Thanks, William & Vinny]
3D BCS broadcast announced for 80 theaters
With the teams finally set (sorry Texas) Fox Sports' 3D broadcast is being beamed live not only to CES, but also to theaters in 35 states. Courtesy of the same Cinedigm satellite network playing host to the 3D NBA All-Star Game in February, 80 RealD-outfitted theaters are airing the game while In Las Vegas, Paris Hotel and Casino will be set up with Sony 4K SXRD projectors showing 3ality Digital's 3D production in all its glory. Even with DeMarco Murray pulling out due to injury, a national championship game featuring the last two Heisman Trophy winning QBs seems worth catching in the best quality available -- outside of actually heading down to Dolphin Stadium and staring at the big screen. Check out the Cinedigm website for a list of theaters, tickets are expected to be between $18 - $22.
NFL in 3D: Good technology overcomes bad entertainment
Simmer down athletic supports, we didn't just call your beloved NFL boring. But Thursday night's matchup between the Oakland Raiders and San Diego Chargers wasn't going to generate this much interest on its own. As described by the LA Times who attended the 3D broadcast of Thursday night's "football" game at Burbank's 3ality Digital cinema, "The experience wasn't jaw-dropping, but it was noticeably better than a conventional broadcast. The game was drama-free, yet the novelty of 3D made it hard for me to take my eyes off the screen... The effect was subtle at times, but just as compelling as in "U2 3D," 3ality's concert film of the Irish rockers. The most striking thing in both cases was how much more you could see in three dimensions than in two."The event wasn't glitch free, however. Two hiccups caused the satellite feeds to go black in Boston, New York, and LA. and a few quick camera pans and poorly executed transitions had viewers convulsing behind their polarized glasses. As a proof of concept though, viewers generally seemed impressed which means more of this in the future.[Via Yahoo]
Live NFL broadcast to air in 3D as "proof of concept"
As the NFL gobbles up even more market share in the United States, it follows logic to see the next big in-home entertainment push side with it in order to garner attention. With every company and its third subsidiary twice removed trying to shove 3D into the home, we'd say starting with the NFL is a brilliant move. In a closed-to-the-public "proof of concept" demonstration, next week's matchup between the San Diego Chargers and the Oakland Raiders will air live in 3D to select theaters in Los Angeles, New York and Boston. Third-dimension mainstays 3ality Digital and RealD will play critical roles in the delivery, though it remains unclear what exactly the NFL and 3D backers in general plan to do afterwards. If you'll recall, this isn't the first pro sporting event this year that was beamed in 3D to nearby theaters, but we can't think of anything more appealing than 300-pound gentleman crushing each other just inches from your retinas. [Thanks, Jesse]
3ality Digital performs live 3D broadcast at NAB
3ality Digital, which played a huge role in the creation of U2 3D, successfully completed a live 3D demonstration today by beaming a performance in real-time from Burbank, California to Las Vegas, Nevada for viewers at NAB Show's Content Theater to see. The 30-minute program was a live feed of Howie Mandel and company showing off a new game show (dubbed Would You Rather?) that could eventually pass the muster and end up on NBC. Notably, the transmission occurred via a single stream using an existing broadcast infrastructure, and folks on the other end were able to see just how swell 3D broadcasts can be -- even when live. The demo was established in order to prove that live 3D airings (for sporting events, game shows, etc.) are indeed viable, but until folks start gathering at cinemas or ditching their current sets for 3D-ready versions, we can't imagine this (incredibly intriguing idea) having mass appeal.[Image courtesy of Yahoo]
