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Apple's 50 billionth app contest winner saved up five app purchases
Brandon Ashmore, a 21-year-old from Mentor, Ohio, has a lot to smile about as the winner of a US$10,000 gift card from Apple for being the person who downloaded the 50 billionth app from the App Store. Ashmore told NewsChannel5 in Cleveland that he had saved up five apps to download onto his iPhone 5 to try to win the contest, and thought he was being pranked when an Apple rep called him to relay the good news. Ashmore finally believed the caller, saying that the Apple employee had "too much information" about him. The winning app was Say the Same Thing by SpaceInch, LLC, a free word game that has been floating around the Top Free Apps list since it was released in April 2013. So what's Ashmore going to do with his $10,000 gift card? He refers to the credit as "free music, movies and books for life."
Apple marks 50 billion downloads from the App Store
You think 50 billion is a big number? It's certainly a bit bigger than some other numbers that spring to mind, such as 48 billion, and that in itself gives Apple something to celebrate. As is customary with these App Store milestones, whichever lucky jackanape triggered their download at just the right millisecond will receive a gift -- a $10,000 iTunes voucher, no less -- while 50 runners-up will get $500-worth of credit each. But none of that is the really big, big news. What matters here is the rate of growth, which seems to have accelerated during the course of this year. It took 14 weeks for the App Store to get from 40 billion to 45 billion downloads between January and April, but less than 4 weeks to get from 45 to 50 billion. Now, we're totally dependent on Apple's internal stock-takers, not to mention an erratic ticker ("for illustrative purposes only"), but if those numbers are even remotely accurate then they represent something of a popularity surge. Update: Apple has issued a press release (available after the break) for the 50 billionth download, performed by Brandon Ashmore downloading Say The Same Thing and snagging a $10,000 App Store gift card for it.
