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Tretton: PS3 will be "difficult to cost reduce"
An interview with Sony Computer Entertainment America chief Jack Tretton in the latest issue of Game Informer revealed some troubling news for consumers waiting for a lower-priced PlayStation 3. When asked point blank whether price drops for the PS3 will be "as soon or as drastic as they were for the PlayStation 2," Tretton responded with a curt, "No."For reference, the PS2 was reduced from $299 to $199 in the United States on May 14, 2002, 565 days after the Oct. 20, 2000 release date. Using this data and Tretton's above answer, we can expect that the PS3 won't come down in price until at least June 4, 2008.The reason for the shallower pricing curve? According to Tretton, the increased investment in R & D and hardware makes the system "a lot more difficult to cost reduce" than the PS2. "There's a heck of a lot more under the hood and it costs us more money to make it," Tretton told Game Informer. Despite this, Tretton doesn't seem to think the system's price will hurt its position in the marketplace. "I think the consumers that get their hands on a PlayStation 3 clearly see the value and not only want to buy one for $599, in some instances they're willing to pay ridiculous prices to buy one on eBay," Tretton said. (Oh really?)Well, Joystiq readers are pretty big video game consumers, last time we checked. Do you think the PS3 can remain competitive at its current price until mid-2008? If you don't have the system yet, will you be willing to wait that long for a lower price? How much would you be willing to pay for Sony's power-packed system?
