ad
Latest
Facebook carried ads from mysterious pro-Brexit group for months
While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads for a "hard Brexit" (that is, a UK exit from the European Union with few if any deals) from a mysterious organization, Mainstream Network, for 10 months. There's no clear indication as to who's behind the group, but it had a wide reach -- the £257,000 it spent (about $336,000) helped it reach up to 11 million people across the country.
John Oliver made his own version of Facebook’s ‘we're sorry’ video
In April, after the Cambridge Analytica scandal erupted, Facebook put out an ad that was meant to reassure users about how their data would be treated going forward. Dubbed the "Here Together" ad, the video points to some of the issues that have come along with Facebook, like spam, clickbait and fake news, though the closest it gets to actually acknowledging the Cambridge Analytica debacle is noting "data misuse." "Facebook will do more to keep you safe and protect your privacy," said the ad. Well last week, Facebook's stock prices plummeted, knocking off around $120 billion in market value from the social media giant and inspiring John Oliver to tweak the ad just a bit.
Facebook is bringing augmented reality ads to the News Feed
Facebook is now testing augmented reality ads in its News Feed, the company announced today at an event in New York City. The new feature, which is limited to users in the US at launch, will let you virtually try on items including fashion accessories, cosmetics, furniture and more. The goal here, of course, is to help you visualize what a product looks like on you, or around your physical environment, before you buy it. Michael Kors is the first brand to have AR Ads in the News Feed, where it is going to allow people to browse different sunglasses, use the camera to "put them on" and then buy a pair if they like it -- all within an ad.
Facebook is showing users all the ads a Page could serve
A day after it was reported that Facebook was getting ready to launch new ad transparency tools globally, the company is now making a major change to Pages. Starting today, people will be able to see any active ads running on a Page across Facebook, Instagram and Messenger, even if they're not being served to them specifically. On Facebook's site, you can go to a Page and you'll see a new "Info and Ads" button, which you can click to get information like when it was created, name history and see all the ads it has served since day one. If you notice anything suspicious, like a dubious political ad, you can then report it. Facebook says it'll be adding more Page information in the coming weeks.
YouTube ran ads on AIDS conspiracy theory videos
YouTube has run into issues in the past for showing ads before inappropriate videos. In some cases it has caused companies to pull their ads from the platform and at least one firm has put together its own algorithm to identify YouTube channels on which it's safe to advertise. However, though YouTube has changed its guidelines and hired more human moderators, advertisements are still showing up alongside questionable content. Now, Adweek reports, ads from major companies are appearing before videos featuring fake medical news such as AIDS conspiracy theories.
Facebook's apology ad tries to remind you of the good times
Remember when Facebook was a place where you wished happy birthday to people you never interact with otherwise and occasionally pulled up an ex's current pictures to see how they're doing? In an apparent bid to pull the narrative back from its executive's TV interviews and a couple of appearances in front of Congress, the social network has started airing this ad promising "Facebook will do more to keep you safe and protect your privacy." Spam, clickbait, fake news and "data misuse" are all cited specifically as things that are going to change, even as Cambridge Analytica and AI nipple recognition go unmentioned. If your account is already deleted or you're holding fast to a theory that the company monitors your microphone for ad targeting this video is unlikely to change your mind. The question for people who are more casually aware of the current environment of privacy reckonings is whether it makes them feel safer about logging into Facebook or not.
YouTube makes art out of ads at SXSW
Unless it's during the Super Bowl, chances are not many people actively look forward to watching ads. But the main reason people do enjoy those is that brands design them to have a cultural effect, rather than just feel like a simple product-pitch video. At SXSW, YouTube is showing a form of that with "The Greatest Stories Retold," an installation inside its Story HQ space that had 13 creative agencies turn classic fairy tales like Snow White into interactive, short-form stories. What YouTube hopes to accomplish with this is to show the power of its six- and 15-second ads, as well as longer-form ones.
Apple's Spike Jonze-directed HomePod ad makes lofty promises
Silly us. We worried that Apple's HomePod could fall behind because Siri isn't quite as capable as competing virtual assistants. As the just-debuted HomePod advertisement helpfully illustrates, the $349 speaker can do so much more than that. As near as we can tell, each purchase will include built-in apartment expansion, Spike Jonze visuals and dance-offs with FKA twigs set to a brand-new Apple Music-exclusive Anderson .Paak song (Til It's Over). Or maybe it will just sound that way?
Google explains how its Chrome ad filter will work
Tomorrow, Chrome will deploy its built-in ad filter that can keep the most annoying types of ads on the internet out of sight even if you don't use an ad blocker. In a post on the Chromium blog, Google has revealed more details about the filter before it drops, going under the hood to explain how it works more clearly. The big G says it starts by evaluating sample pages from a website to determine whether it has any advertisement that violates the standards set by the Coalition for Better Ads.
Netflix's 'Cloverfield' sequel starts streaming tonight
Last year Netflix's Super Bowl ad focused on a season of Stranger Things we still had months to wait for, but this year things are different. The streaming company dropped a surprise 30-second teaser for The Cloverfield Paradox, a sequel to the 2008 monster movie that will be available for viewing worldwide tonight, right after the game. As Deadline notes, the Paramount/J.J. Abrams flick had been planned for a theatrical release this weekend, but reports that this agreement with Netflix made the $45 million movie "immediately profitable." Also, on Twitter Netflix revealed a promotional deal that will send snacks directly to viewers in New York, San Francisco, LA and Chicago, in time for the movie's debut after the game. The Cloverfield Paradox is directed by Julius Onah (The Girl is in Trouble), with stars Gugu Mbatha-Raw (Belle, Beyond the Lights, A Wrinkle in Time) and David Oyelowo (Selma, Queen of Katwe) taking the top credits. Netflix pushed the bar with the release of Bright in December, but this is an all-new mark for its original movie efforts. While Cloverfield may not be as expensive as that Will Smith movie, it's arriving without any of the usual highlights, reviews or press tours. Just one advertisement on the day of its worldwide release. How successful will it be? Since Netflix doesn't release exact numbers that will likely be up to others like Nielsen to estimate, but as the company splashes its $8 billion content budget around we don't expect that this will be the last surprise up its sleeve. Netflix: In the near future, a group of international astronauts on a space station are working to solve a massive energy crisis on Earth. The experimental technology aboard the station has an unexpected result, leaving the team isolated and fighting for their survival. Update: And there it is. As promised, once the game ended, the streaming started. Let us know what you think of this latest addition to the Cloverfield series.
Amazon's Super Bowl ad tries subbing celebrities for Alexa
What would happen if Alexa lost her voice? According to Amazon's Super Bowl commercial for 2018, the company would bring in famous people to fill in the gaps. The new Alexa spot features Jeff Bezos hesitantly approving a plan to substitute in celebrities like Gordon Ramsay, Rebel Wilson, Cardi B and Anthony Hopkins.
Junk technology: A ridiculous history of fast-food PR stunts
Who doesn't love a good, over-the-top marketing stunt? Recently we've seen a lot of those, including Pizza Hut's Pizza Parka, a coat made out of the same insulating materials as its delivery pouches. Because why not? That ridiculous product from Pizza Hut shouldn't come as a surprise. After all, this is the same company that made shoes that can order a pie for you. But Pizza Hut isn't the only one trying to get creative using technology to promote its brand.
YouTube video maker MKBHD wins Tesla's 'Project Loveday' ad contest
Tonight at 11:45 PM ET Elon Musk will deliver the first production Tesla Model 3s during a livestreamed event, and now the company has some new ads to play during any down time. Fans of its cars and technology submitted their own advertisements for the Project Loveday contest, which was inspired by a 10-year-old's letter. Musk announced the three winners tonight on his Twitter account, with YouTuber and tech reviewer Marques Brownlee aka MKBHD nabbing the top spot. The winner has been promised a trip to a Tesla product launch, and Tesla said it will play the most popular videos on the stream tonight. The winning isn't just a slick look at the car, it also shows off some of the high tech features like Summon and its appropriately-named Ludicrous Mode acceleration. Tesla has eschewed traditional advertising for its vehicles so far, but now that it has so many high quality videos to pull from -- and a car with a price closer to the mainstream -- maybe that could change.
Twitter’s new interactive cards help you slide into brands’ DMs
Twitter has been working hard to find new ways for brands and advertisers to connect with its users, especially since becoming a public company in 2013. Hey, shareholders need to make that money. But while customer service experiences are clearly a major focus for the social network, its latest business feature is more about brands luring you into their DMs with "fun and engaging" promoted tweets. With the new Direct Message Card, advertisers can create up to four customizable actions and pair them with images or videos to, hopefully, get you to click and see their pitch.
Watch this Periscope video after a short message from #brands
Video ads are nothing new on Twitter. The company has announced a number of ways for brands to get their message out through promoted tweets, pre-roll messages and even ads in Moments. Now Twitter is extending its advertising to live video. Starting today, companies who are buying ads on the social network can have short pre-roll clips play ahead of both live and replay Periscope streams.
Google Home is playing ads for 'Beauty and The Beast'
Whether you care about the latest Emma Watson film or not, Google Home will tell you all about it. Recently, the smart speaker's users have noticed that the disembodied Assistant will give you a rundown of the upcoming, live action Beauty and the Beast when you ask for a summary of your day's events. It seems widespread beyond the folks who pointed it out on Reddit and appears regardless of if you've shown interest in the movie. One of our staffers heard it as well and at least one Redditor says it's also appearing on their phone. On our house Google Pixel, it didn't however.
Facebook will try fighting ad discrimination with algorithms
Facebook is making changes to its advertising policy following last fall's revelation that ad purchasers could discriminate by race. The social network's solution at the time was to use algorithms that would weed out posts that used "ethnic affinity" for ads offering housing, employment or credit. Now, the anti-discrimination methods are going further.
Airbnb's rehabilitation tour doesn't end with a Super Bowl ad
Airbnb's rehabilitation tour came to a dramatic climax on the evening of Feb. 5th, 2017. In between downs of the 51st Super Bowl, as dozens of beefy men slammed their bodies together to the cheers of millions, Airbnb aired an advertisement presenting itself as a compassionate, socially conscious company. "#WeAccept," Airbnb declared over a slideshow of stoic faces, most of them people of color. Light piano music accompanied the white text, which read, "We believe no matter who you are, where you're from, who you love or who you worship, we all belong. The world is more beautiful the more you accept."
Corsair teases its first whole computer
You likely know Corsair as a computer parts and peripherals manufacturer. It makes DRAM modules for laptops and desktops, flash drives, PC cases, SSDs, keyboards, mice and so on and so forth. An ad published in Maximum PC's March issue, however, reveals that the company has become a full-fledged PC maker. Its first ever whole computer is fittingly called Corsair One, and it features a dark, Tron-esque design.
Super Bowl LI commercials were heavy on tech and politics
For people who don't care about football, watching the Super Bowl is mostly about enjoying the overhyped commercials that happen during the event. (That and the half-time show.) Naturally, tech companies see this as an opportunity to connect with mainstream audiences, leading them to spend millions of dollars on cheesy ads. A good example of that is T-Mobile's Super Bowl LI spot featuring Justin Bieber, in which he promotes the carrier's unlimited plans by showing off his "#UnlimitedMoves." Yup, we know.
