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It's only natural for an entertainment corporation as massive as The Walt Disney Company, with IP holdings that span the likes of Pixar, Marvel and Lucasfilm, to be exploring the potential of virtual reality. It's something John Vignocchi, VP of production at Disney Interactive, the division behin...

4 days ago 0 Comments
July 1, 2015 at 2:00PM
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Typically E3's vision of the future is pretty shortsighted. But this year when I stepped into a war room for a Halo 5: Guardians mission briefing, that's when I knew that the gaming trade show's look at what's ahead extended beyond just games that are months or sometimes years off. The space's mi...

18 days ago 0 Comments
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At its E3 2015 event, Microsoft has given us a new demo of Minecraft built specifically for its HoloLens augmented reality headset. As we've guessed since the hardware originally appeared, the creative world-building game is a perfect fit for the futuristic hardware. The demonstrator at first cont...

20 days ago 0 Comments
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Industrial Light and Magic, George Lucas' award-winning special effects company, has created a stunning photo-realistic augmented and virtual reality that puts Star War fans in the middle of scenes inspired by the upcoming film. In a sneak peek with USA Today, ILM showcased the experience in its I...

23 days ago 0 Comments
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Magic Leap's vision for the future of augmented reality is mind-blowing. However, the mysterious startup, which Google backed with a hefty cash investment, knows this won't be possible without support from third-party developers. That's why it plans to open up its AR platform to content creators, ...

1 month ago 0 Comments
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Out of all the major technology companies, Apple is yet to reveal its plans for augmented or virtual reality. But still, chances are the Cupertino firm's working on a project (or two) behind closed doors, as signaled by multiple patents that have surfaced over the past few years. To make matters m...

1 month ago 0 Comments
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I'm willing to bet that one of the best things about having Facebook in your back pocket is that your pocketbook is likely bottomless. How's that? Well, Oculus has acquired yet another company on its path to a retail model. This time it's Surreal Vision, a firm focused on "3D scene reconstruction"...

1 month ago 0 Comments
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Skully CEO Marcus Weller stood in front of an crowd of customers that shelled out $1,500 to be one of the first recipients of the company's helmet with a heads up display and rear-facing camera to answer their questions. A few weeks ago Weller sent those backers a video message explaining that the...

1 month ago 0 Comments
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Marines on a sunny golf course in Quantico, Virginia, this week demonstrated a pair of augmented reality glasses that simulate combat scenarios. The Office of Naval Research recently completed development of the goggles and this week hooked them up to a larger training system known as the Augmente...

1 month ago 0 Comments
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Microsoft surprised many when it announced it had acquired Mojang, maker of the hit game Minecraft for $2.5 billion. What could a company specializing in operating systems, business software and consoles do with an already popular sandbox game primarily enjoyed by children? The game's creator, Mar...

2 months ago 0 Comments
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During Microsoft's Build 2015 event earlier today it displayed a "Closer look at the hardware" promo video for its HoloLens AR headset. It's the normal fluff and info we're expecting about augmented reality, but as RoadtoVR points out, there are a few brief glimpses at earlier versions of the head...

2 months ago 0 Comments
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Augmented reality is supposed to be the future, but its current usefulness is pretty fuzzy. Sony's SmartEyeglass is reminiscent of your old monochrome monitors, Microsoft's HoloLens' games look intriguing, but who knows when that's coming out and Google Glass, well, we're not sure what the future ...

2 months ago 0 Comments
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Ferrari probably doesn't have a problem selling its line of supercars. But when you're one of the premier automakers in the world, you want to make sure your customers have a magical experience when they enter the showroom. The new Augmented Reality Showroom app developed by Zspace brings that tec...

2 months ago 0 Comments
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Mini is rolling out a new product, and no, it's not a car. Announced at the Auto Shanghai show, the Mini Augmented Vision is actually a pair of augmented reality glasses that offers up info about your ride in your field of vision. You can see some of the following details as you're riding around i...

2 months ago 0 Comments
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Greg Zeschuk, the man that co-founded BioWare and shepherded the development of now classic franchises like Mass Effect and Dragon Age, left the gaming industry for good more than two years ago. Yet, despite that apparent retirement, he was back on the show floor at GDC in San Francisco to show of...

4 months ago 0 Comments
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Ever since I experienced a live 3D virtual reality broadcast for the first time, I've been giving demos of the technology to anyone who will sit still long enough for me to put a Gear VR on their head. Across the board, the reactions have included at least two things: "This is amazing," and, "Can ...

4 months ago 0 Comments
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Remember Ingress, the Google-developed project that entices you to get outside with the promise of some light gaming? On top of iOS and Android, it'll soon work on Android Wear, meaning you can join in the fun with your smartwatch rather than just your smartphone (though you'll still need that too...

4 months ago 0 Comments
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Sony has toyed around with ideas like a clip-on headset to compete with Google Glass, but its initial entry into augmented reality wearables is this pair of glasses. It's not a consumer product yet, but the SmartEyeGlass SED-E1 Developer Edition previewed a few months ago is coming to 10 countries...

4 months ago 0 Comments
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What do you do when a good idea fails? You invest in a better version of it. We've known about Google's huge bet on startup Magic Leap for months, but a recent patent application explains why Mountain View has thrown over $540 million at an unknown entity. We don't know exactly what Magic Leap wil...

5 months ago 0 Comments
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Back in January, Google teamed up with author James Frey to create a project which would combine interactive novels with augmented reality games. That effort was part of Google's interest in expanding the Ingress AR platform beyond its Niantic Labs, as it looked to share those tools with with thir...

9 months ago 0 Comments