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Adblock Plus launches its very own ad network
The immensely popular (and sometimes controversial) Adblock Plus browser extension is taking the next step in its crusade to clean up online advertising -- even if that effort comes at a cost to users and publishers. On Tuesday, Adblock Plus announced it is joining the ranks of those online advertisers and launching its own ad network called the Acceptable Ads Platform.
Facebook's new mobile ad network goes into beta, serves advertisements on third party sites and apps
Facebook already sports advertisements baked into its own website and mobile apps, and now it'll begin serving ads on other handset-optimized websites and smartphone applications. TechCrunch reports that the firm has begun testing a new ad network that leverages user data to display hyper-relevant ads on third party turf. Instead of relying on vanilla tracking cookies to gain insight into visitor interests, the platform accesses information including age, gender, likes, location, which apps friends have used and other data points when users are logged into a site or application with Facebook credentials. Zuckerberg and Co.'s solution lets advertisers bid on certain demographics and uses existing networks such as iAds and AdMob to serve appropriate ads based on anonymous ID's tied to Facebook accounts. For now, Menlo Park's new program is limited to the all-important mobile market, but don't be surprised if the service finds its way to the desktop.
BetaBeat: .app/ads enters public beta, gives iPhone devs advertising flexibility
With all the existing iPhone-targeted advertising services out there like AdMob, Adwhirl, and more, is there room for yet another advertising aggregator? The people behind the new .app/ads web site think so. Offering a host of innovative features and control options, this new service provides ways to customize the campaigns that run in the ad space you offer in your iPhone applications. The .app/ads service is just entering a public beta. Developers can sign up at their website, which is currently up and running. Their Open Ad Integration SDK is available now with pre-compiled libraries and will include the open-source code within the next two weeks. They plan to launch publicly in Q1 2010. Read on to learn more about this service and why it stands out from the existing pack...
