AdamLeibsohn
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Giphy wants to be the Netflix of GIFs
GIFs are portable human expressions. Looped images of grumpy cats, falling babies and weird Drake moves convey a barrage of information and emotions in a way that words and emojis cannot. While the format has been around since 1987, the ability to copy and paste it into a conversation is much more recent. It was the creation of Giphy, an animated GIF search engine, that made pop culture references searchable and shareable in an instant.
