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Gmail on the web is getting a little more drab... and arguably, that's a good thing. Google has confirmed to Marketing Land that it's no longer testing a grid view in Gmail's promotions tab that showed you images rather than plain old text. It was meant to help email advertisers showcase their off...

4 days ago 0 Comments
April 29, 2015 at 5:36PM
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The ability to silence the constant braying of advertising is great, unless you're a publisher who relies upon the cash that it generates to keep running. This tension between media outlets and ad-blocking agencies has finally spilled over into a courtroom punch-up after some German newspapers too...

10 days ago 0 Comments
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Remember that time you battled a random stranger become the "mayor" of your local coffee shop on Foursquare? Don't worry if you don't, because Foursquare remembers and now it's going to use that data as part of Pinpoint, its new advertising solution. The platform will serve you ads across multiple...

18 days ago 0 Comments
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There are plenty of rules about what you can and can't do on kids' tv, but not a lot of those rules automatically carry over to the internet. That's why a posse of advocacy groups is asking the FTC to investigate if YouTube's kids-only service is breaking laws on unfair and deceptive marketing. Ac...

26 days ago 0 Comments
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It's bad enough when apps add unwanted toolbars and buttons in your browser, but it's especially irksome when they inject ads. It's no fun to have a technical support scam interrupt your web reading, after all. Google clearly hates this rogue software as much as you do, though, as it just outlined...

1 month ago 0 Comments
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos it can host. The point to doing that instead of...

1 month ago 0 Comments
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As if Facebook couldn't get any bigger, it's looking like The Social Network wants to start natively hosting content from news organizations. As The New York Times' sources tell it, Zuckerberg and Co. have been in talks with at least six media companies about publishing their content directly on t...

1 month ago 0 Comments
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For all of the other things it does, Google is still a company that makes a ton of money from advertising, and now it's turning that focus to TV. This week the company announced that it's testing a new kind of ad-tracking system for Google Fiber TV customers in Kansas City. Just like any other loc...

1 month ago 0 Comments
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In an awkward twist on AT&T's proposed purchase of DirecTV, now both companies are in hot water with the FTC. The Federal Trade Commission sued AT&T a few months ago over its data throttling, and today charged DirecTV with deceptive advertising -- an accusation DirecTV calls "flat-out wron...

1 month ago 0 Comments
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Google is about to allow software companies to promote their apps on the Android Play Store, a space that was previously off-limits for advertising. That means alongside regular search results, you'll soon see apps from companies with the biggest marketing budgets. The search giant has pitched it ...

2 months ago 0 Comments
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Kazam is hardly a well-known smartphone brand in the UK, and that's unlikely to change any time soon if its ads are being pulled from TV. After a series of complaints, Britain's Advertising Standards Authority (ASA) has banned an ad for the company's Tornado 348 handset, ruling that it objectifies...

2 months ago 0 Comments
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Irked that advertisers are already trying to pinpoint your phone's location? It might be even harder to escape their grasp if AdNear is successful. The ad intelligence group is experimenting with location-tracking drones that profile audiences in harder-to-reach areas (say, field concerts or pedes...

2 months ago 0 Comments
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Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter ...

2 months ago 0 Comments
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Well, that didn't take long. A few weeks after reports circulated about Twitter placing ads outside of its app, the 140-character social network officially announced its plans to do just that. Today, the company outed the "first partnerships to syndicate Promoted Tweets outside of Twitter," and th...

2 months ago 0 Comments
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It's long been rumored that Google, among other companies, has been paying Adblock Plus in order to get through its filters. Now, Financial Times says that it's not only Google that's been paying the ad-blocking service to be part of its whitelisted websites, but also Microsoft, Amazon and ad plat...

2 months ago 0 Comments
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It was a great night for Rob Gronkowski and the New England Patriots, but it wasn't so good for our friend Russell Wilson of the Seattle Seahawks. It also was a great night for brands trying to hold your attention for seconds with ads to get you talking on Twitter. From the usual highbrow suspects...

3 months ago 0 Comments
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We're in the thick of earnings seasons, friends, and Google just pushed out its latest spate of financials for our eager delectation. Here's the skinny: Google reported a total of $18.01 billion in revenue (closer to $14.5 billion if you don't count those pesky traffic acquisition costs), less tha...

3 months ago 0 Comments
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Nintendo is today rolling out its "Creators Program," a system that ensures it gets paid when YouTubers share its content. The Creators Program is a response to the popular "Let's Play" YouTube clips that feature long amounts of gameplay. Nintendo took issue with such videos back in 2013, assertin...

3 months ago 0 Comments
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The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. Accordi...

3 months ago 0 Comments