AdvertisingCampaign
Latest
Nokia prepping $120 million ad campaign ahead of Windows Phone launch?
With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, "We are excited about the Nokia with Windows phone, but it's not our policy to comment on specific campaigns for unannounced products." Awkwardly executed "leaks," on the other hand, are an entirely different matter. [Thanks, John]
McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch
You could enjoy that Big Mac in the peace and artery-clogging quiet of your local McDonald's, or you could just catch the next flight to Stockholm, where Ronald apparently serves his meals with a side of interactive, outdoor gaming. It's all part of something called Pick n' Play -- a new (and pretty ingenious) ad campaign that invites pedestrians to play a game of Pong on a giant Mickey D's billboard, using only their smartphones. All you have to do is stand in front of the display, log on to Pick n' Play's site from your handheld, and wait for your phone to verify your location. From there, you'll have to manipulate an onscreen paddle using your device's touchscreen, while doing battle with a game that gets increasingly more difficult. Last thirty seconds, though, and you'll get a free, lipid-drenched treat of your choice, courtesy of the Golden Arches. Best of all, you won't even have to download an app to get your Pong on -- putting you one step closer to that coronary you've always wanted. Trot past the break to see it for yourself.
CBS brings 3D advertising to Grand Central Station, glasses makers drink to that
We know good and well what kind of extravagant displays are available to gawk at in New York City, but now it looks like the locals will have yet another one to check out when they're taking a breather from the rat race. CBS Outdoor has unveiled plans to deliver two solid hours (from 11:30AM to 1:30PM throughout February) of 3D advertising on an expansive, high-definition video screen installed within Grand Central Station. Unlike the glasses-free solution that we spotted at Intel's CES booth this year, this one will still require onlookers to rock those heinous and soul-crushing glasses in order to "see" the "effect," and with around 70,000 commuters passing by each day, we'd guess that the spectacle manufacturer who nabbed this contract is feeling pretty good right about now.
