AirMax

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  • Nike PHOTOiD colors Air Max sneakers with the aid of Instagram snapshots

    by 
    Billy Steele
    Billy Steele
    04.17.2013

    Sure, you can head over to Nike's online shoe repository and haphazardly toggle through color options for a custom pair of kicks. Or, you could let your Instagram library do the heavy lifting. With the new PHOTOiD HTML5 web app, the shoe maker combines those filtered smartphone snapshots with its custom ordering process. Once a photo has been selected, the software applies the color palette to a pair of Air Max 1, 90 or 95 sneakers -- based on the available color library for each footwear option, of course. From there, sharing is enabled through the usual social networks and creations can be purchased to hit your doorstep in about a month. Consult the source link below to color your pair of Air Max 90s based on yesterday's sandwich or iced coffee.

  • Nike Air Maxes get a Wii Balance Board infusion

    by 
    Joshua Topolsky
    Joshua Topolsky
    08.27.2010

    Recently Nike -- a shoe company that seems to enjoy a side dish of tech from time to time -- challenged 78 artists to "hack" its shoes and come up with something decidedly different than your typical Air Force Ones. Now, a lot of the projects were more art and less tech, but that can't be said for entrant Nick Marsh's contribution to the experiment. The designer fused the internals of a Wii Balance Board with a pair of Air Maxes to create a gaming experience that may not be nuanced, but certainly seems capable of making you break a sweat. According to Nick, games are played exactly as they would have been previously, but since you can't step of the board, you're required to lift your foot or sit down when you need to back off on the pressure. Nick finished the project in April, but it sounds like a slightly more polished version could be in the offing. Check out a quick video of the shoes in action after the break, and hit the source for a slew of pics.