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Amazon starts selling smartphones on O2 pay-monthly contracts
Amazon and O2 obviously established something of a rapport while working together on the UK launch of the Fire phone. Today, the pair solidify their alliance, with Amazon taking on a new role as an O2 contract reseller. The online retail giant spins it a little differently, saying you can now use its site to shop for the latest smartphones on pay-monthly contracts. With only O2 providing the contracts, though, it's six and two threes. Anywho, Amazon's "Phones & Accessories" store has been updated to include these new pay-monthly options alongside the existing SIM-free and pay-as-you-go handsets (which are available through multiple carriers). And to celebrate, several introductory deals are being offered to new and upgrading O2 customers. For a limited time, the Microsoft Lumia 735, Huawei Ascend P7 and HTC One M8 are free on contracts of £15, £20 and £28 per month, respectively. Amazon's also keen to point out you can now buy its Fire phone direct from the source for the first time -- because please buy Fire phone.
Amazon's Fire phone coming to the UK as an O2 exclusive
Amazon's usually quick to stock its national sites with any new homegrown hardware, but we were reminded just how long Fire TV has been out in the States last week when the company announced its European launch. Today, we've learnt Amazon's other new(ish) device, the Fire phone, will be making a much more timely appearance in the UK. From right now, you can pre-order it exclusively through O2, with September 30th set as the delivery date. The smartphone, which first landed in the US in late July, has a bunch of unique features like 3D head-tracking, one-handed gesture controls and live, on-device customer support through Mayday. There's also Firefly, an image- and audio-based search engine that can help you find products on Amazon, translate text, extract information from business cards and similar, as well as integrate with other apps like StubHub.
Amazon's first Fire phone update tackles its big interface problems
Generally speaking, Amazon's Fire phone hasn't had the warmest of receptions, and the online retailer is looking to improve things with its first major update for the device. To start with, the flagship smartphone from Amazon is finally capable of multitasking, a feature that's hard to believe could be missing to begin with -- double-pressing on the home button now lets you quickly switch between apps and tasks. In this new version of the handset's Fire OS, Amazon has also introduced App Grid Collections, aka application folders; Carousel Pinning, which lets users pin their favorite apps to the main home screen; and the ability to take Lenticular photos with 11 images rather than only 3, something that should make the optical illusion better on those type of images. Perhaps most importantly, however, this update is said to bring "dozens" of system tweaks which improve the Fire phone's battery life, and we all know how important that is.
The Fire phone is Amazon's ultimate hardware weapon
Amazon's first phone is finally here. But what makes it such a curious little device isn't all that (lackluster) 3D, head-tracking stuff; it's Firefly, the company's new visual search engine. Amazon may have been born unto the internet as a modest bookseller, but it's now become a services company: There's the Kindle Lending Library for e-books, plus streaming services like Amazon Instant Video and Prime Music. Amazon's also a hardware maker. And this time, the company's made something that lets you text mom and use a powerful image-based search system to shop Amazon.com with one touch. It's the Fire phone, and it feels like the inevitable marriage of Amazon's device and services initiative.
Amazon's Fire phone has average looks and high aspirations (hands-on)
It was only a matter of time before Amazon launched a smartphone. In the past 10 years, the company's extended its reach from the online realm into physical hardware, and after the addition of the Fire TV recently, the smartphone was the last major device genre it hadn't explored. Amazon's filled that void with the Fire phone, an AT&T-exclusive smartphone that ships in late July for just under $200. CEO Jeff Bezos spent over an hour on stage discussing the new phone's litany of features and how its uniqueness gives it an advantage over most other handsets the Fire phone will compete with. It's true: No other devices have six cameras and quick access to tech support, and features like Firefly and Dynamic Perspective help give the device a flavor of its own.
