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Google to start downranking sites with huge app install ads
If you've ever tapped on a search result on your phone only to see a giant ad imploring you to install the site's app, you know how annoying that can be. Google realizes that too, thanks to its own internal study that showed users often don't click through when they encounter these ads. Now Google wants to change that by downranking sites that pull such a stunt. Starting November 1st, any site that uses large app install interstitials will no longer be deemed "mobile-friendly" by Google, which could spell disaster for the site's SEO. Other interstitials will still be okay, however, and Google is encouraging the use of less obtrusive app install banners instead. While ads aren't going away entirely -- this is Google, after all -- at least it looks like they'll be less aggravating in the future.
Microsoft sets sandbox boundaries for Metro developers
With so many apps running around the Windows playground, Microsoft wants the grown-ups to be in charge of Metro. Programs for the new interface will be available only through the Windows Store, which will allow one-click installs, user feedback and crash monitoring. Developers shouldn't worry too much, as the heavy lifting for those features will all be handled by the OS. Redmond's demanding some tit-for-tat, however, asking programmers to resist the temptation to invoke APIs not included in the development kit. All the software will be vetted, App-Store style, while access to devices like GPS and cameras must be granted by users before the apps can grab them. We've already seen that the old BSOD is gone, so hopefully this new course plotted by Metro will keep those frowny faces away.
