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YouTube acquires BandPage to help drive Red subscriptions
YouTube announced on Friday that it is acquiring BandPage, a platform that acts as a homepage of sorts for musicians. BandPage originally designed landing tabs on Facebook for musicians but lost most of its traffic after the social site redesigned its timelines in 2012. It's since become an independent platform that bands use to showcase themselves as well as sell concert tickets and merchandise. It's free to use though the company does take a 15 percent cut of all transactions.
Deezer taps BandPage for more interaction between artists and fans
Music streaming services like Apple Music, Pandora, Spotify and Tidal already offer ways for artists to connect with their fans. By partnering with BandPage, Deezer is looking to do the same. After making the trek across the Atlantic to stream tunes in the States earlier this year, Deezer will allow musicians to promote tour dates, photos, merchandise and VIP meet-ups with the help of BandPage. The company has already been working with Rhapsody and Spotify, sending 1.5 million eager fans to artist stores on a monthly basis. Based you your streaming habits, BandPage will serve up push notifications with artist info you might find interesting. When you factor in Deezer's six million subscribers, there's some potential for artist/listener interaction as the company looks to keep its piece of the streaming pie in a crowded marketplace. As mentioned, these types of musician-facing tools have been a part of the other services for some time, so Deezer has some catching up to do if it's looking to woo more talent. [Image credit: Bloomberg via Getty Images]
Spotify wants to help musicians sell stuff directly to fans
It's no secret that some musicians aren't the biggest fans of Spotify -- or, in general, any music streaming service. Still, there's also no denying that Spotify is often trying to find ways to put more money in artists' pockets. Today, in partnership with BandPage, a startup which allows musicians to create customized fan pages, Spotify revealed it's going to give music makers "powerful new ways" to offer all kinds of stuff to the people who love them the most. For example, thanks to this new BandPage integration, musicians can now sell things like VIP access, secret shows and more to Spotify listeners -- something similar to what Beats Music is trying to do. The announcement comes as, earlier in 2014, Spotify opened up a merchandise store within its service, so this should certainly help act as yet another form of revenue stream for every artist.
