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Second Life competitor Blue Mars drops PC development for Apple's iOS
If you were hoping that Blue Mars was going to rise to directly challenge Second Life's virtual world dominance, you may be in for disappointment today. In a letter to Avatar Reality's fans, CEO Jim Sink announced that the company is restructuring and dropping Blue Mars' PC development to focus solely on Apple's iOS. As a result, Blue Mars is now Blue Mars Mobile. "With over 50 million new tablet devices projected to reach consumers this year along with tens of millions of iPhones and iPod Touch devices, the market for Blue Mars Mobile is a massive opportunity for our company and our customers. We already have a functioning alpha in house and we aim to release the first builds of Blue Mars on iOS next month," Sink said. Sink also announced that a number of Avatar Reality employees, including himself, have been let go from the company. Unfortunately for PC users, Avatar Reality is limiting development to mere bug fixes for the forseeable future. While the company will not charge users of the PC client, there will also be no technical support for the user client.
The Virtual Whirl: Is one hour enough to be considered an active user?
It has long been a matter of considerable debate among virtual-environment pundits about what constitutes an 'active user'. In some ways, subscription MMOGs have it a lot easier than many other kinds of virtual environment. You can always count paying subscribers, and that's all that matters. In a general-purpose virtual environment, free-to-play or 'freemium' model, though, counting active users is important. Trends in active users measure the health of your user communities, as well as allowing you to credibly measure your virtual-world's e-peen compared to that of the competition.
The Virtual Whirl: Vox virtualis
A change is as good as a holiday, they say. Seriously, I don't actually know anyone who says this other than myself; though I'm assured that there are some folks out there who do. With that tragically underutilized platitude in mind, then, last week I posed a question to a spread of well-known virtual environment users (at least to those that I felt would actually respond) and collected the responses. The question put to the respondents was "What's the single thing that the operators/developers could do to make you feel more satisfied with their virtual environment offering; what thing would help an operator keep you as a customer, or that would make some other operator more appealing than the one or ones you already have?"
Blue Mars experiencing slow but steady growth
Blue Mars entered a scaled open beta back in September, and we've not heard a lot from that quarter since then. It's still there, though, quietly doing its thing and keeping its fans happy. Jim Sink, the CEO of Honolulu-based Avatar Reality, spoke recently with Honolulu Weekly about where Blue Mars stands today. Blue Mars has a fairly small audience of around 100,000 and adds roughly 10% to that figure every month. Part of the reason for the small audience is the limitations given by the game itself, but Sink hopes to change that in the near future: "The current version of the game is slow on older PCs. We're adopting a new technology called the Cloud Fusion Server this summer though that will allow anyone to play Blue Mars online." The team behind Blue Mars hopes that this will open the doors for a much larger player base. Plans for things such as a switch to browser based play and Facebook applications give Sink hopes for a bright future for the game. Honolulu Weekly has the full interview with Sink, and it's well worth a read for anyone interested in the genre. [via Worlds in Motion]
The Virtual Whirl: Questions from the virtual mailbag
This week, in The Virtual Whirl, we're going to take a selection of reader questions that we've received in comments and in the virtual mailbag and do our best to offer up some useful answers. Join us as we whirl through the mail. Not surprisingly, the two most frequently asked questions involve the demise of virtual environment, There.com.
The Virtual Whirl: Community guide to Virtual Worlds
Welcome to The Virtual Whirl, a new weekly Massively column covering virtual environments generally. The term 'virtual world' is slowly seeing less use, being supplanted by the more general 'virtual environment', but the world term still has a fair bit of life left in it. Virtual environments covers a whole lot of ground. From William Crowther's original efforts in 1976 that based a game in a virtual version of the Mammoth Cave in Kentucky, virtual environments have been a part of gaming, artificial intelligence and behavioral research, modeling, telemetry and process control and more. Nowadays we're seeing Second Life, Blue Mars, There.com, IMVU and others trying to find places in non-game contexts, like content-development and prototyping, publishing and performance, entertainment and social, education and business; efforts that are met with varying amounts of success.
Marketplace traction with the UGC model and the closure of Metaplace
As you read last night, the UGC (user-generated-content) virtual environment side of Metaplace is shuttering on New Year's Day, 2010, just a scant couple of weeks away. "The reason?" says company president Koster. "Well, it just hasn't gotten traction." Nor should it have at this stage, really. Metaplace only went into open beta in May this year, meaning that it is closing before it really launched. We believe that is several years too soon for traction with its (now canceled) model.
Blue Mars limited-term pioneer pricing plans announcement
Avatar Reality Inc, the operators of Blue Mars, are today announcing limited time "pioneer" pricing for developers, digital entrepreneurs, educators, and businesses for space on the Blue Mars virtual environment platform. Space on Blue Mars is allocated in "cities". A Blue Mars city can be any size up to 16 kilometres on a side (a total of 256 million square metres). A city is more or less a discrete environment, or pocket "world" (if you prefer the term) with its own custom terrain, interface, rules, controls, items, themes, dominant language, and activities.
Second Life's Caledon expands to Blue Mars
Desmond Shang, operator of one of the most popular and cohesive themed communities in Second Life, is extending his community into Blue Mars in just a few days time. Shang's Caledon, popular among aficionados of Victoriana, Steampunk and Gaslight, is opening a sister colony, Caledonia on Blue Mars, with an initial stake of roughly four million square metres. Caledonia is roughly 30% larger than Caledon, sporting a lot of wilder country, forests, mountains and more. We'll be looking forward to seeing what the content development pipeline will really do. Initial reports are that Caledonia will, even when built out, be considerably less bandwidth intensive on its own than Caledon.
Linden Lab punctures education community with newly registered trademark
Jokay Wollongong, one of the premier promoters and supporters of the educational uses of Second Life, and keeper of the largest single resource for Second Life educators, suffered something of a reversal this week, when Linden Lab decided that that very same resource, sleducation.wikispaces.com, infringed on their SL trademark (which has now only been registered for nine days), and sent Wollongong a takedown notice. That's something of a surprise considering Linden Lab's ongoing endorsement of the site on the Second Life Education mailing-list. The site, which has been up since late 2006, documents over 100 case studies of educational projects in Second Life, as well as providing key community resources and information for educators who are just getting started with virtual environments.
Blue Mars: An interview with Avatar Reality's CEO, Jim Sink
As Blue Mars goes into a scaled, open beta, interest has been rising in Avatar Reality's virtual environment. Inevitably, it's compared to Linden Lab's Second Life and – rightly or wrongly – will probably be wearing that comparison for some years to come. Certainly, Second Life users have found the environment intriguing so far. It seemed only proper that we sit down with Jim Sink, Avatar Reality's CEO and find out a little bit more about Blue Mars.
Rumor: Blue Mars to go into open beta on September 2nd?
According to an anonymous source, the new virtual world game on the block, Blue Mars, might be entering into open beta on September 2nd. What does this mean for you? Well, it means that another CryEngine 2 MMO might be making an appearance soon to do battle with Planet Calypso.Currently we are unable to confirm the exact time of the opening of the Blue Mars open beta, but we can confirm that the game has been shut down and is being prepared for the "public beta" according to posts on the forums.Blue Mars is the middle ground between Second Life and Planet Calypso. Where Planet Calypso acts as a game with a real money economy and Second Life allows all users to create content and change the world to their preferences, Blue Mars signs up and approves select developers to create content for their world. Standard users will have the ability to open up small shops and/or purchase living quarters (at the developer's preference) as well as interact with the games and events the ruling developer sets up for their players.
Blue Mars beta and launch dates disclosed
When it comes to virtual worlds, Massively's main focus to date has clearly been on Second Life, but we're also interested in some of the other choices that are becoming available to residents in virtual spaces. Blue Mars from Avatar Reality is one that's caught our eye -- it's a sci-fi themed virtual world, set on a terraformed Mars in the year 2177 AD. The potential is there to have some stunning visuals, as Blue Mars is built on CryEngine2, best known for giving Crysis its look. The official Avatar Reality site lists a beta release for the end of 2008, but they've told Eurogamer that Blue Mars enters beta in January 2009. "The first-time developer expects this to last for around three months, before the full game launches in April," Eurogamer's Rob Purchese reports.
Where is Second Life going?
Where is it all going? With an MMOG you already know: Content updates, free and paid expansions, and so forth. A broadening and sometimes also a deepening of the game experience. Virtual environments tend to be a bit hazier, largely supported by microtransactions they may include game-elements (like Entropia Universe), sci-fantasy settings (like the upcoming Blue Mars), specific celebrity events (Habbo) or merchandise and marketing-focused experiences (Virtual MTV, Barbie Girls Online and more). In a very real sense the virtual environments industry is largely about focus. Targeting a market, wooing a demographic, and showing them where you are going to take them in the coming days. Interesting, then, that the world's best-known virtual environment, Linden Lab's Second Life lacks the answers to fundamental questions, the answers to which directly impact every user and organization who participates (or who might participate in future). In fact, hardly anyone is asking those questions. Now isn't that peculiar? Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop.
Blue Mars developer too good at replicating reality
See if you can follow our reasoning on this one. Avatar Reality, the creators of the Blue Mars project, which is aimed at delivering a next-gen graphical Second Life-like MMO, are outsourcing the actual content of the game, while they work on the engine. Given the screenshots, and what we've been told by the studio, there will likely be many replicas of real-life objects -- golf equipment, for example, for the golf game that's said to be in development. However, one of Blue Mars' third-party developers, Virtual Space Entertainment, sports a company logo that's eerily similar to that of mountain bike-makers Specialized. Is VSE so into their role as replicators of real things that the mandate has seeped into every aspect of the company? Someone's in trouble here, and it's not Specialized.[Thanks, Peter!]
Blue Mars focusing solely on third-party content
Whenever we see Blue Mars in the news, our computers usually start making this very worrying metal-on-metal grinding noise. Maybe it's because our computers have seen too many cheesy horror movies set on Mars, or maybe it's because Blue Mars is going to be using the CryEngine2 for its graphics rendering. We just hope that it doesn't kill the game early on, since we're pretty interested in seeing how it develops.
Glimpses of the next-gen HD MMOs
The MMOABC site has a bountiful screenshot buffet, looking at some of the high-definition imagery we'll be enjoying in the 'next generation' of Massive games. They have shots of Blue Mars, Huxley, The Day, The Agency, Stargate Worlds, and Global Agenda. They have descriptions of each game world as well; helpful, since some of these titles are very newly announced. For more info on Blue Mars, check out our sneak preview from E for All, and our screenshot gallery: Gallery: Blue Mars Gallery
Action MMO powered by Crysis engine? That'll be The Day
Former employees of NCSoft and Phantagram have created a new studio to design a 'third-person massively multiplayer online action game'? And it's powered by CryENGINE 2, the same game engine used in Crysis? Tell me more. As it says in the press release: Reloaded Studios are a Seoul-based game company that seem to lack neither experience nor funding. Their first project is entitled The Day, and it aims to have a heavy emphasis on PvP combat plus a unique, immersive storyline involving parallel worlds and the destruction of all humanity. I also aim to solo Illidan Stormrage tomorrow.The Day joins a growing list of MMOs to use the Crysis engine, along with Entropia Universe and Blue Mars. They're both more virtual world than action MMO, though, and there's a lot of untapped potential in the latter. Planetside never made much of an impact, but games in a similar vein are a market waiting to happen -- even if it isn't a Halo MMO.
Blue Mars - blurring the boundary between MMOG and virtual world
Does the name Kazuyuki Hashimoto ring a bell? He was Chief Technology Officer for Square USA for five years, was Vice President of New Technology and Platforms at Electronic Arts for 4 years, and spent seven years as the Senior Vice President of R&D at Square where he worked on the CG segments and cutscenes in the legendary Final Fantasy VII. Along with Li-Han Chen - whose background includes Project Manager (Sony Online Entertainment), VP of engineering (AtGames Inc), Senior Programmer (Squaresoft), Senior Programmer (Dreamworks) - Hashimoto heads up the Honolulu-based Avatar Reality Inc, and their new MMOG, Blue Mars.
