BobBorchers
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Bob the Apple guided tour guy leaves for greener pastures
Apple's guided tour videos have featured an endless variety of creepy-android perfect "Apple Store employees" in the recent past, but we'd just like to take a moment and pour one out for OG Bob Borchers, who kicked off the entire series in 2007 with the original iPhone tours and followed 'em up with the iPhone 3G tour. Bob's leaving his post as Apple's senior director of worldwide iPhone product marketing to join VC group Opus Capital -- yeah, it's not hard gadget news, but we're getting a little misty on Sunday evening remembering how closely we all watched those initial demos looking for any tiny nuggets of information about the then-mysterious platform. Peace out, Bob -- it's been a ride. Video after the break.
Apple's iPhone marketing dude clears up some points
Who better to field questions about the iPhone than the guy from Apple's own guided tour video, right? Pioneer Press' Julio Ojeda-Zapata had a chance to chat with him on a couple occasions (turns out he's Bob Borchers, Apple's senior director of worldwide product marketing for the iPhone) and he was able to squeeze answers to a couple pressing matters out of him -- things like "WTF is with the recessed headphone jack?" and "can the iPhone be upgrade to 3G, please?" The answers are all pretty predictable ("we had to" and "it's a hardware issue" for these two, respectively) but it's a good read nonetheless. We especially like the bit promising "a lot of improved functionality that will be rolled out on a regular basis."
