BobbyKotick
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Activision Blizzard is going independent, buying out Vivendi for $8 billion
Gaming giant Activision Blizzard announced it's buying out most of majority shareholder Vivendi's stake, at a total price of about $8.2 billion. Activision will pay about $5.83 billion in cash to Vivendi for 429 million shares, while an investment group led by CEO Bobby Kotick and co-chairman Brian Kelly will pick up 172 million shares for $2.34 billion, leaving Vivendi with 83 million shares, or about 12 percent of the company. The publisher of titles like Call of Duty and World of Warcraft (and Guitar Hero before it ran that into the ground), Activision reported $1.05 billion in net revenue for Q2 and raised its full-year revenue outlook slightly, although full results won't be available until August 1st. As Joystiq mentions, Vivendi has been unsuccessfully trying to sell its part of the company for nearly a year, hopefully this transaction works out the best for everyone. By everyone, we mean people still waiting for StarCraft: Ghost.
Activision "selectively expanding" brands onto iPhone
Activision is probably the biggest gaming company going these days, and in their conference call earlier this week, CEO Bobby Kotick briefly mentioned its foray into the world of the iPhone. We've talked a lot in the past about indie developers and how they find their way on to the App Store, but it's the larger companies that sometimes have a tougher time of it, making larger games that don't always make back their accordingly large development costs, much less make any money. Kotick says that Activision is still a bit leery, but that they will continue "selectively expanding our brands" onto platforms like the iPhone (he basically says that Guitar Hero is coming to Apple's handheld soon), and that the company is looking into Apple's platform more as a brand extension rather than a potential source of financial revenue. Case in point: Blizzard's release of the Mobile Authenticator for their World of Warcraft. They're not planning to release games necessarily, but just other ways for users to connect with the company and its brands. Not that they can't release successful games -- Activision is also dropping the first downloadable map pack for its very popular World at War: Zombies game (based on the Call of Duty brand). The pack is $5 (on top of the $10 app price, though there is a free version available without the DLC to try), and adds a second map to the game, more than doubling the size of the in-game world, as well as adding more perks, content, and other goodies. Interesting to see the approach that a larger developer is taking with Apple's platform.
CE-Oh no he didn't! Part LXIII: Bobby Kotick says Guitar Hero going plug-and-play, developers kept in state of 'skepticism, pessimism, and fear'
You know those Atari controllers that let you play Atari games without actually having an Atari? That, it seems, is the future of the Guitar Hero franchise, with Activision CEO Bobby Kotick indicating that new titles from the company will be playable "independent of a console." It's perhaps a natural step, as the franchise's developers must surely spend half their time frantically porting games from PS3 to Xbox 360 to Nintendo DS to graphic calculator to... well, you get the picture. Kotick also said some wondrous things that will make those Activision coders slouch even further into their chairs, developers who already were surely fearing for their jobs, indicating that they live within a corporate environment of "skepticism, pessimism, and fear" with the hope of "keeping people focused on the deep depression," and that he wants to take "all the fun out of making video games." So, then, that My Chemical Romance edition of the series should be announced any time now. [Via Joystiq]
Activision CEO plays down potential of online distribution [update 1]
Bobby Kotick, the chief executive officer of Activision, stated that he believes digital distribution of full games is "so far in the future that it's almost incomprehensible as an opportunity" in the New York Times article we reported on the other day. He cites the current limits of consumer internet bandwidth and the size of hard drives as the primary concern. However, Mr. Kotick believes that there is a great opportunity for purchasing and downloading smaller add-on content like "characters, new weapons, new missions or auctioning off places".We mainly agree with Mr. Kotick's thoughts regarding the adoption of mainstream digital distribution being a while off. Even though broadband adoption and availability numbers (soon, 99.6% of the UK will have access to 4-8Mbps DSL) are increasing, figures from December 2005 suggest that only 15-20% of Japanese, American and British people actually own a high speed internet line. Those numbers need to be closer to the level that television enjoys if mainstream on-demand digital distribution is to work.However, the market for smaller games and episodes of larger commercial games which can be distributed entirely over the internet is on the verge of exploding; Half-Life: Episodes and Geometry Wars being the early signs. Writing off the internet as a medium for distributing games would be a bad move for many publishers, after all, the early bird gets the loyal customer! Services like Steam, GameTap and Xbox Live Arcade are already beginning to capture the mindshare of savvy gamers (i.e. gamers that are too lazy to walk to the store, lol, jk!), so if publishers want to maintain control of what they do best (publishing games), then surely they should be doing everything they can to get in first before the bogeyman middleman does.[Image credit: Gamasutra]Update: clarified statement regarding adoption of broadband by consumers.
