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Lumosity doesn’t actually improve your cognitive skills
Brain training apps such as Lumosity and Elevate are supposedly useful in order to keep your cognitive skills sharp, but there's been quite a bit of doubt cast on whether they are actually useful. Now, scientists led by University of Pennsylvania psychologist Joseph Kable are chiming in. As published in The Journal of Neuroscience, the team "found no evidence that cognitive training influences neural activity during decision-making, nor did we find effects of cognitive training on measures of delay discounting or risk sensitivity."
Lumosity settles claims it misled you over 'brain training'
Did you see the endless wave of Lumosity brain training ads and think there was no way that a bunch of games could significantly improve your mind? You're not alone. The brand's parent company, Lumos Labs, is paying the Federal Trade Commission $2 million to settle charges that it misled customers with bogus claims about Lumosity's abilities. The FTC doesn't beat around the bush: it says there's no evidence to support talk of boosting your intellectual performance. Moreover, Lumosity doesn't disclose that many of its testimonials are solicited through contests, and its ads "preyed on consumers' fears" about aging.
UCSF study shows gaming makes you cognitively younger (video)
A slew of negatives plague video games -- Peter Pan Syndrome, hyper-violence, camping -- but their youthfulness could do just what Nintendo's Brain Age promised: improve elderly brain function. Over four years, researchers at the University of California, San Francisco had a group play a custom game (video of it in action is after the break) that tasks players to drive and identify road signs that appear while ignoring certain others, according to the New York Times. It's not quite Grand Theft Auto, but it proved how hard successfully multitasking becomes with age. However, after training with the game, the 60 to 80 year old test subjects stomped those a fraction of their age who had no prior exposure to it. What's more, this experience produced brain functionality benefits outside of the game. This isn't a fluke, either. For proof, the scientists used electroencephalography to monitor the older subjects and found that while playing, the theta wave activity -- associated with attention -- in their prefrontal cortexes looked like that of younger adults. These findings may help scientists understand what areas of the brain "could and should" be manipulated to improve cognitive functions like memory. The study appears in today's edition of Nature and backs up similar research from May that also used a concentration-heavy game, and reported like results. Now if you'll pardon us, we have to show our parents that all those hours of our childhood weren't wasted.
Lumosity brings it brain-building quizzes to the iPad
Lumosity tops the chart in the educational category for the iPhone and now the "brain-enhancing" app has landed on the iPad. Similar to the iPhone app, the iPad version provides you with a personalized training program for your brain. Lumosity is known for its cognitive activities that give your body's most amazing organ a workout. The app asks you a series of questions that make you think about your answer. In the early parts of the training that I have used, the app doesn't resort to questions with false answers or frustratingly complex scenarios like some brain teasers. It has a nice balance of being challenging, but not impossible to solve. Lumosity started off as a web-based service and then branched out to mobile, which has been hugely successful for the company. Lumosity has logged 20 million overall downloads, and its updated iPhone version, which launched last month, has been used to play 21.5 million mobile brain games. You can download the Lumosity iPad app and the iPhone app from the iOS App Store. The apps are free, but require a US$79.99 yearly subscription if you want to dive deep into brain training offered by the service.
Nintendo 3DS gets first downloadable titles next week: Super Mario and Brain Training sequels
As Nintendo attempts to get its eShop up to speed with Sony's PS Vita provision, it's finally announced a July 28th launch date for its first two downloadable games. Alongside the in-store release of the 3DS XL, the full versions of both Super Mario Brothers 2 and the latest iteration of Dr. Kawashima's Brain Age / Training will be available for online purchase in Japan, priced at 4,800 yen (around $61) and 3,800 yen ($48), respectively. Nintendo already offers a mixed bag of retro titles and demos to download, but this is the first time it'll wheel out fully-fledged 3DS games.
Eidos goes on a Brain Voyage
The brain training bandwagon has gotten increasingly crowded over the last year, with everyone and their brother seemingly thinking it's their duty to churn out interactive tools to help the cerebrally infirm. The latest company to climb on board is Eidos with Brain Voyage, a new "stylish and challenging" noodle puzzler coming to the Nintendo DS later this year.For board game enthusiasts, the game features "ingenious" puzzles designed by noted German game designer Dr. Reiner Knizia, known for such board games as Amun-Re, Modern Art, and Lord of the Rings. As for what sorts of puzzles we can expect, Eidos notes that the game will feature a sort of globe trotting mechanic, as players ponder 80 different geographically-relevant puzzles "ranging from easy to elaborately ambitious." Details remain cloudy on how exactly these puzzles will work, though that could simply be a side effect of our mental faculties being on increasingly shaky ground.
News recycling: Brain Age doesn't like your accent
Bringing an old story back to the forefront with a new angle, BBC show Watchdog reports that Michelle Livesey of Manchester can't get Brain Training (Brain Age in the States) to recognize her saying "yellow" -- she's apparently not saying it "posh" enough. Although Watchdog added a new dimension with Brain Training's inability to recognize yellow, the original problem color blue is also in the mix. The issue is all in the accents.According to Nintendo, on page 47 of the Brain Training manual it gives hints on how to use the voice recognition properly. Suggestion number four is: "Pronounce each word as clearly as possible, and try to avoid using strong dialects or accents." Just check out Nicole Kidman saying scissors in a Nintendo ad to see how things could go wrong with accents. Nintendo claims it has been continually monitoring the voice recognition efficiency in its software since the game launched in June '06. We believe them, just as long as we don't have to say the color blue, or yellow if we're from Manchester.
Brain Training creator refuses millions in royalties
The Brain Training series of DS games has been incredibly profitable all across the globe, with 17 million titles sold worldwide. But Dr. Kawashima -- the floating head mascot and brilliant mind behind the series -- doesn't care about the money. In fact, he has refused to take any royalties from the games at all, proudly boasting that "not a single yen has gone in my pocket."The series' DS royalties alone are over 2.4 billion yen -- about 22 million dollars USD -- half of which Kawashima is entitled to (the other half going to Tohoku University, his employer). Rather than taking the money, Kawashima is content to support his family of four with his own wages, which are around $100,000 USD.A self-declared workaholic, Dr. Kawashima has dedicated his life to his research into the aging of human brain, which was the genesis of the Brain Training games. We're happy you like your job so much, but don't you think your wife and four sons could benefit from a bit of that brain money?
Doctor argues benefits of Brain Training, probably has a brain age of 63
Nicole Kidman's endorsement of Nintendo's software for the DS has one doctor in particular crying "humbug." Dr. Jason Braithwaite, a cognitive neuroscientist (maybe after playing enough Brain Age, we'll figure out what that is exactly), seems to be of the mind that using the non-game exhibits "no conclusive evidence showing that the continued use of these devices is linked to any measurable and general improvements in cognition." This all stems from him seeing one of Kidman's adverts, where she states "I have quickly found that training my brain [with Nintendo's Dr Kawashima's Brain Training computer game] is a great way to keep my mind feeling young""Practice at any task should lead to some form of improvement for that specific task," he adds. But, we wonder if that applies here. Sure, individual tasks in repetition will undoubtedly cause one to improve at completing them, but the exercises in Nintendo's title are varied and the whole goal of the game isn't to sit there for hours on end, practicing individual exercises. The daily training, along with the sudoku, and other items that make up the whole package come together to bring forth the improvement felt by the user. These are small sections of the user's day devoted to the working the brain, when the time could otherwise be used to waste brain power by watching TV or, if it were us and we were afforded spare time in our day, sleep.%Gallery-3436%
A year of Promotional Consideration
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.The titling of this post is a bit of a misnomer, as we didn't start this column until early July, so it's more of a "half-year of" piece. No, you jerks, the humor in us beginning our Promotional Consideration retrospective on a disappointing note isn't lost on us.Still, with 26 articles now behind us, one every week since this feature's inception, we've written enough of these to develop a few that are actually worth reading. We've picked out our five favorite Promotional Consideration posts of 2007, carefully hiding them after the post break, that magical realm where anything seems possible.
Majesco hops on 'brain training' bandwagon
If there's one thing we need more of, it's brain training games. Thankfully this holiday season Majesco will fill this niche void with Left Brain Right Brain for the Nintendo DS, a platform that seems like such a natural fit for this sort of game that it's simply amazing someone didn't think of it sooner. And then come out with a sequel.According to Majesco, the game will not only exercise your noodle, but also help improve manual dexterity while testing the neurological settlements on both sides of the brain's Mason-Dixon line through 15 games of speed, accuracy, association, recognition, memory and strategy. Left Brain Right Brain will also be played 'book-style,' as it forces players to 'rotate the DS' to exercise both their dominate and non-dominate hands, though this sounds to us like a better way to test how often the handheld can be dropped without breaking.[Via press release]
Promotional Consideration: Underground Brain Training
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.Those of you lucky enough to live in a city with a rapid transit system have likely seen at least one ad for a handheld game during your commutes. After all, what better audience to advertise a portable title to than people who're trapped in a high-speed steel car full of strangers while they wait to be ferried from one spot to another? In honor of Brain Age 2's release in the states last week, we'll be looking at a few ads we found for Nintendo's educational software that've appeared in transit stations in countries like Canada and France. Join us past the post break for this week's edition of Promotional Consideration.
My Word Coach features hybrid Boggle/Tetris game
These screens of My Word Coach highlight one new minigame found in the collection: understanding the French language. Okay, two new minigames-- there's also a game in which you click on falling letter-emblazoned blocks to spell out a list of words. It's Wordtris with a prescribed word list, basically. It seems a little simplistic, but we can see how it could get hectic, especially in multiplayer.If this has a decent selection of multiplayer language-based minigames in addition to its single-player stat-tracking, and if it doesn't force you to play through the entire game before you can play in multiplayer, than this could easily overtake Big Brain Academy as the brain training party game of choice.[Via GoNintendo]
New Sega title hurts our brains
Want proof that the new Sega brain training game really works? Here's the title: ?????? ??????????????????????????????????????????????????????????????????????? ???????????????. According to insert credit, that roughly translates to Kyouto University's Professor Atsuji Tetsuji Foundation's Japanese Kanji Ability Official Certification (In Collaboration With) The Kanji Association Trainer Portable.See what we mean? Just by reading the game's title, your reading comprehension has increased exponentially! What's that? Your head is hurting? No, little friend. That's how you can tell it's working.
Today's most beautiful video: Face Training
Ever since we heard about it, we've been waiting to see Face Training in action. The DS muscle control game program just launched in Japan, and three commercials show it off. We're amazed.A camera connects to the GBA slot, and the DS perches on a stand, pointing the lens at the player user. Face Training then seems to monitor and rate your ability to smile. Aside from physical therapy, we're not sure where the market is for this game application. Maybe Japan has more of a need to practice eyebrow movements than we ever realized. See the trailers after the break. (Or for an even longer look, visit the game's Japanese site.)
Nintendo uses beach nurses to promote Brain Age in Greece
A reader of N+ recently sent in a note about Nintendo's unique marketing approach in Greece. To help promote Brain Age: Train Your Brain in Minutes a Day!, women dress up as nurses and walk around local beaches letting sunners test their brain age. This seems a bit counter-intuitive, as hot nurses plus scantily-clad beachgoers tend to make the blood flow to parts of the body that aren't the brain. But you have our attention, at the very least. More pics can be found on Nintendo's official Greek site.[Via N+]
DS releases for the week of July 16th
We hate to break it to you -- but if you're in the U.S., there are no new DS games this week. And here we were all coasting on a post-E3 high, too, stuffed with news and excitement. Sigh. Guess we'll just have to ogle the releases around the world, then. Collect your oglin' glasses and hit the jump!
Train your brain in public
Imagine an alternate universe in which arcades not only exist, but are still stocked with new games. Now imagine that one of the biggest and most impressive-looking units in the place is a brain training game. As you may have guessed, it's not an alternate universe! You know, because the coverage on this site is limited to just the one universe.Minna de Kitaeru Zenno Training is an arcade brain training game released in late 2006 by Bandai Namco, created under the supervision of the smartest disembodied head we know, Dr. Ryuta Kawashima. Much like Brain Age, it uses a touch screen to present simple mathematical and logical tasks. But unlike Brain Age, Zenno Training is on a huge screen in the middle of a game center.It's quite amazing how popular brain training has become! We wonder if Bandai Namco expects people to go back to the arcade every day for training. That would be so diabolical!
DS Daily: Please win (no, really)
Details on the new minigames in Brain Age 2 have surfaced, and we finally know the origin of this hilarious screenshot. Dr. Kawashima isn't simply encouraging you (like he would ever do that!); instead, it turns out that part of the game is that sometimes you need to win at Rock, Paper, Scissors ... and sometimes, you need to lose. We can't wait to see that screen. "Please lose!" Gee, thanks. Next you're probably going to tell me that I fail at life.So what's the point? Well, we do love to talk about that wacky Dr. Kawashima around here (we like it a lot), but we figure that within a matter of months, "Please win" is a phrase that will work its way into our everyday lexicon of silly game phrases ... which of course leads us to ask you in turn about some of your other favorite wacky moments and unforgettable dialogue in gaming.%Gallery-3436%
Nicole Kidman in Nintendo's latest marketing campaign
Although questions have certainly been circulating around Nintendo's marketing department (in America, at least), it looks like decisions are still going forward in the potentially dwindling sect. Rather than going after a president or famed talk show host, the Big N has somehow landed Nicole Kidman herself to be the next face of the company in an upcoming advertising campaign. The spots, which are set to air "sometime this week," feature Kidman testing her mental aptitude with the DS game More Brain Training, and Nintendo is hoping the superstar's "universal appeal will help to extend Nintendo's success beyond its traditional young, male audience." And all this time we've blamed the nursing homes for the Wii shortages.
