Brotli
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Google's latest data-squeezing algorithm is coming to Chrome
Google is no Silicon Valley startup, but it's just as intent on creating compression algorithms as the fictional "Pied Piper." The search giant is about to unleash its latest algorithm, called "Brotli," onto the Chrome browser. The software compression team first revealed the algorithm in September, saying that it was 20 to 26 percent more efficient than Zopfli, an algorithm it launched only three years before. Google says that Brotli is a "whole new data format" that squeezes in more data than other compression formats, while decompressing at comparable speeds.