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Latest Google Doodle rides the rapids
Google continues its flirtation with the Olympic Games in London today, with another playable Google Doodle. Today's Doodle threatens productivity everywhere by challenging searchers to clear a rocky, frog-infested canoe slalom course.In case you missed them, previous Olympic Doodles took to the court with basketball and conjured up a little Track & Field with a hurdles race. Unfortunately, you can't ... erm ... boost your odds with an NES Advantage this time around.
Hit the rapids with Google's latest Olympic doodle
It's time to pound the arrow keys again for Mountain View's latest Olympic doodle game, a whitewater slalom canoe challenge. The idea is to speed through the course with the left/right keys in the best time while using up/down to avoid rocks and the riverbank. Our intrepid web paddlers managed a time of 18 seconds so far, and you can post your own time in the comments below -- if you dare.
Canoe's targeted ads set sail for households with income to spend
The six cable companies involved with Canoe Ventures -- Comcast, Time Warner, Cox, Charter, Cablevision and Bright House -- will be turning loose the targeted ad technology that has been in the works for a while now. Especially in the midst of the economic crunch, you just know that tax brackets are going to drive the tailoring of the bespoke ads, which go by the friendly name of CAM (community addressable messaging). Fully interactive ads will have to wait for tru2way, so for now CAM 1.0 will swap in one of two versions of a spot, depending on whether the destination is in a zone designated as "over $100,000." We foresee some interesting water cooler discussions ahead as coworkers report seeing different ads at halftime and thus give away some personal info.
Comcast building a 500TB TV Warehouse to keep viewer data
As a part of its Canoe advertising collabo with other large cable operators, Comcast is apparently working out how to keep track of viewing statistics from 16 million households nationwide. Charter is already tracking several hundred thousand boxes in its Los Angeles, while the Canoe venture is looking to eventually track viewing metrics for 32 million households so it can deliver Interactive TV and targeted ads. Privacy groups are already up in arms about the plans, however if this kind of system could have persuaded someone to keep Pushing Daisies on the air, we'd be willing to consider it.
Wii nunchuck braves the outdoors to steer electric canoe
While it's not quite the feat that an actual Wiimote-paddled canoe would be (or nearly as silly), this nunchuck-steered contraption is still pretty impressive in its own right, and quite the change in pace from the usual Wiimote-controlled robots. At the heart of the rig is the always-useful Arduino platform, which employs some custom software to control the two electric motors powered by a pair of golf cart batteries, along with some robot servos and a battle bot motor driver. That apparently all adds up to about 6 to 8 hours of cruising time and a leisurely top speed of four miles per hour, not to mention some apparently spot on controls, which you can see in action for yourself in the video after the break.[Thanks, Yash]
Super Columbine Massacre RPG creator interview
Canadian television network Canoe interviewed Danny Ledonne, the creator of the Super Columbine Massacre RPG. The game has become the scapegoat for the Montreal "Video Game Killer" school shooting rampage.The interview is worth watching for the way Ledonne behaves himself. Like watching Marilyn Manson in Bowling for Columbine, Ledonne handles himself professionally with word choice precision; meanwhile, the Toronto Sun columnist being used as the counter, who "tried to play" Ledonne's game, comes off like the stereotypical out-of-touch old man -- because he is. We'll avoid the First Amendment soapbox and just throw a quote in here from Ledonne, the new poster boy for the ESRB:"Find out what your kids are playing, talk to them, get in touch with them. I mean, most of these cases have kids that have fallen through the cracks, they hate life, they say it, and these I feel are the root causes, not whatever video game or book or movie they happen to pick up that weekend."See also: Columbine game scapegoated for Montreal shootingsThe Political Game: The blame gameWatch - Canoe Interview
