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AMEX and Zynga team up for themed card, replace cash back with FarmVille rewards
Have you ever judged a friend's financial savvy based on the rewards yield of the cards in their wallet? Now you won't have a choice. For those of you that abhor free flights, detest comped hotel rooms and net severe displeasure from earning cash back, AMEX may finally have your plastic match. It's called the Zynga Serve Rewards card -- yes, the same Zynga that's behind time-sink cash cows like FarmVille, CityVille and CastleVille (?!) -- and it enables you to accrue "Zynga Farm Cash," which as you might imagine provides no financial gratification in the physical world. "FarmVille players now have the ability to plant an interactive Serve Money Tree in their Farms which will give them the ability to level up in game and earn Zynga Farm Cash for virtual awards redemption." We can't make this stuff up. The co-branded prepaid card is tied to a US currency-filled bank account, debit or credit card, and rewards will be assigned for your first five purchases of $25 -- at launch, with further incentives to come later this year. On top of that limitation, there's also a fairly outrageous fee structure (which effectively translates to 2.9 percent of each transaction when the account is funded with another credit card), detailed in full at the source link. Well, at least the card is colorful. Go tell that "Serve Money Tree" that water's on the way!
Zynga Platform launches in open beta
Well, that was fast. Just days after announcing its Zynga Platform, the casual and social games giant has revealed Zynga Platform is now available in open beta form. Like, you can go to Zynga.com right now and play some games. As of writing this post, 1.6 million people are currently doing just that.Some functionality isn't live right now, but if you're a seasoned player, you'll find your progress there waiting for you on Zynga Platform. You can set up a Zynga profile, add some zFriends (ugh) and chat, and play any of the five games available: CastleVille, Words with Friends, CityVille, Hidden Chronicles and Zynga Poker.
New Zynga titles struggle, analysts call for increase in daily active users
Zynga's two latest games, Hidden Chronicles and the iOS-only Scramble With Friends, have failed to accumulate the same daily active user (DAU) totals as two of the social giant's previous releases, Castleville or Empires and Allies. This spells big trouble for the company's trading value and future growth, at least according to a report released by financial analysis group Cowen and Company. Hidden Chronicles' 12 day post-launch DAU total of 710,000 is well below the over 5 million DAU figure reached by Empires and Allies and Castleville during their first 12 days of existence; similarly, Scramble With Friends has failed to penetrate the Top 20 barrier on the App Store. Historically, Zynga's DAU totals peak 3 months after a game has been released (according to the report), and while it's possible that both Hidden Chronicles and Scramble With Friends could slowly acquire a larger user base, there's nothing in Zynga's statistical history to make that extremely plausible. Now, 710,000 daily users sounds like a ton of people, but Zynga has set the bar so high that it's not enough to keep the company's overall growth even: "The quarterly rate of DAU decline for Zynga's titles that are at least three months old has averaged 18.4 percent per quarter for the last two years," explained Doug Creutz of Cowen and Company. "Assuming Zynga averages a 20 percent quarterly rate of decline for titles beyond their launch windows in 2012, the company must add 9-10 million DAUs per quarter from new games just to keep total DAUs constant." So basically, any game Zynga releases in 2012 has to achieve at least 5 million daily users in order for the company's user base to break even. In other news, Zynga has constructed a super-sonic ultra-high-altitude aircraft to recover the bar it's accidentally set for itself in the exosphere.
Zynga registers domains for 'Forestville'
Printing money is a lot easier than you might think. The conventional method of using a giant steampunk-tentacle robot to steal printing plates from a maximum-security bank vault is no longer necessary; these days all you need is access to Facebook APIs and the suffix "ville." Zynga, having no reason to halt their eternally forward march into a dollar-filled future, may be looking to add another printing press to its already well-stocked stable of money making franchises. The domain detectives at Fusible have unearthed several recently registered URLs, all related to the presently unannounced IP Forestville. Registered through MarkMonitor, an intermediary used by A-list companies to register and hold domain names, the addresses run the gamut from forestvillegame.com to forestvillewithfriends.com and forestvillezynga.com. Forestville.com is not among the registered domains, however, as it already belongs to the Forestville Central School District. Nothing else is known about the project as of yet, but we'd put good money on this being a micro-social Forest Whitaker simulator.
Zynga reports record revenue in last quarter
A recent SEC filing from Zynga, creator of the social gaming epidemic known as FarmVille, revealed that the company is reporting a record quarterly revenue of over 306 million USD, though -- bizarrely enough -- profits are almost 54 percent lower than they were this time last year. Revenue isn't the only thing that's on the rise, either. The company reports 152 million unique monthly players, compared to the 151 million the company reported in June. The average number of daily players, however, dropped from 59 million to 54 million. At any rate, the company seems to be going strong, with new titles such as the recently announced (supposed MMO) CastleVille just on the horizon.
Zynga's CastleVille hopes to enter MMO territory
Zynga, maker of social games FarmVille and CityVille, has declared its intention to take the plunge into the MMO market with a new game: CastleVille. "Zynga is bringing massively multiplayer role-playing games to the mass market," creative director Bill Jackson announced from Zynga's San Francisco HQ. What game mechanics justify calling the game an MMO? According to Jackson: You can build your castle, show it to your friends, and craft things like potions or armor. You can follow the game's story and its characters. You can trade and barter with friends by visiting their towns. And you have to defend your town against beasts who are outside the walls. The game has more personalized storytelling; players explore the world around them. You meet characters and make them happy and unlock new characters as you progress. Chief executive Mark Pincus echoed his company's bold plans: "We want to give you more of a World of Warcraft feeling, but packaged up in something you can understand in three clicks and five or 15 minutes."
Sorry farmers, but your cow is in another CastleVille (or: Zynga announces CastleVille for Facebook)
As if Zynga's plan to ghettoize Facebook players into various "Villes" wasn't already enormously successful, the social game megapublisher today announced intentions to branch into the burgeoning castle market with upcoming game "CastleVille." CEO Mark Pincus announced the game during a San Francisco-based press event this afternoon (morning for SFers), revealing that it was currently in production at Zynga's Dallas branch. TechCrunch reports that gameplay centers on building and supporting a castle, with the added twist of defending it occasionally "from beasties." Pincus apparently told attendees that the title had been in production for at least a year. It's currently unknown when the game is launching, but we imagine when it does arrive it'll be launching on both Facebook and Google+. Get your ... uh ... moats ready! Yeah!
