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AMC is considering letting people text in movie theaters
Just as AMC was starting to win customers back by replacing every old seat in its auditoriums with recliners, the company wants to destroy that good will among moviegoers. That's because CEO Adam Aron thinks letting people use their phones during a movie would be a good idea. "When you tell a 22-year-old to turn off their phone, don't ruin the movie, they hear 'please cut off your left arm above the elbow,'" Aron tells Variety. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life." Yes, he actually said that.
Comic-Con fans go crazy over Hobbit teaser, but not the 48fps version
Two different audiences and two very different screenings. After unfamiliar 48fps Hobbit footage was pretty universally panned back at Cinema-Con, Peter Jackson decided to play it safe and show Comic-Con fans the traditional low frame-rate teaser. Their response? They loved it. Which would, you'd think, give the head hobbit a clear message: his film works better without the wacky frame rate, but that's just not how he sees it. Writing on his Facebook page, he said "I've always been happy to bet on myself" and the 48fps version of Hobbit is "something really special" when you watch the entire movie. In other words, he's sticking to his orc sword, and in the meantime we're left to wonder what would have happened if the Comic-Con crowd -- who are perhaps more his kind of people than Cinema-Con goers -- had been shown the tricked out footage.
Editorial: Despite shaky 48 fps Hobbit preview, high frame rates will take off
Well actually, the Hobbit preview wasn't shaky, it was smooth -- maybe too smooth -- and that's the point. "It does take you a while to get used to," Peter Jackson has admitted, referring to the surprisingly fluid motion of his 48 fps movie footage. But is he right to think audiences will even give it a chance? The launch of high frame-rate (HFR) cinema is surrounded by publicity in the run-up to the Hobbit's debut on December 12th, but it equally has a lot going against it. For starters, the film's 48 fps preview wasn't exactly received warmly. On top of that, the video-style appearance of HFR has a long history of being disliked by movie-goers -- past attempts since the 1970s have all flamed out. 85 years after the first 24 fps movies, the same number of frames are still going stubbornly through the gate (digital or otherwise) each second, so that must be what "filmic" is, right? Or will we look back on 24fps as the bad old days? Read on to see if these new/old-fangled frame speeds might survive, and though a 48 fps Hobbit trailer isn't available, we've provided a couple of clips to help you judge what two-dimensional HFR looks like.
Peter Jackson unfazed by 'Hobbit' footage pushback, but will stick to 24 fps for trailers
Calm down, cinema-goers. It just takes time to "settle in" to the strange new ultra-realistic world of high frame-rates, according to Peter Jackson, who's been responding to audience's rather strong panning of 48fps rough cuts from his upcoming 3D epic, Hobbit. Viewers' main beefs were the surprising appearance of the higher cadence footage, which almost looked like it was shot on video, as well as blemishes on actors and sets which were all-too-visible without the crutch of motion blur. But Jackson insists that the footage lacked special effects and color correction, and that the showing was perhaps too short to judge the frame-rate -- which is why he also says there'll be no 48 fps trailer. He even adds that he's now "very aware of the strobing, the flicker and the artifacts" when he's watching regular 24fps cinema -- so the real struggle for audiences might not be adjusting to the new way, but going back to the old.
Dolby introduces lighter, cheaper 3D glasses to better compete with RealD and IMAX
Dolby has been working on getting the cost of its 3D glasses down since bringing Infitec color shift technology to theaters back in '07 and it couldn't wait for CinemaCon 2011 next week before announcing the new models seen above. These should please theater operators by being cheaper than the old ones -- down to $12 or less per reusable pair from $17 last year and $27.50 the year before that -- and hopefully cinemagoers by being lighter, with a new multilayer optical film from 3M and redesigned frame to help block extraneous light. There's also RFID tags to help keep them from walking out of the moviehouse, and it claims they will fit over 98 percent of prescription glasses. So far RealD has lead the market with its cheaper glasses, multiple styles and home HDTV cross-compatibility, while IMAX is synonymous (usually) with big screens, but if theaters start passing down that savings in the form of lower ticket prices we might pick out a Dolby screen among the other 3D theater competition the next time we head to the theater.
