The first time we saw a pico projector some of us thought: "Err... What's the point?" Slide show presentations from your phone? Doubt it -- not powerful enough for practical use. Cinematic experience in the toilet? Maybe, but you'd want a built-in projector on your PMP instead of a separate brick. Funky dance? Only in Japan. Finally, WowWee took a break from robotics to give us the answer with its foldable Cinemin Swivel pico projector: for watching videos on the ceiling while lying in bed, obviously. Still, we have our doubts about image quality, portability and practicality -- especially for $299. Read on to find out if this little guy is worth it.

Pico projector fans, the wait is over. WowWee -- the company with the wackiest name in the business (or at least the most fun to type) has just announced that the Cinemin Swivel is available for pre-order today -- as in right now -- both Stateside and in Europe. The press for this device sounds a little like wishful thinking (enjoy romantic flicks on the bedroom ceiling! foreign cinema in the backyard! YouTube on a subway wall! psychedelic graphics on the dance floor!) but if you've been in the market for a pocket-sized, iPhone-friendly multimedia projector, your choices just expanded by one. Yours for a song -- and $349.99. Gallery below.

We first spotted WowWee's Cinemin Swivel pico projector back at CES, when it was announced along with the Stick and Station models. If you forgot, the little DLP guy boasts 480 x 360 resolution, an adjustable 90-degree hinge (so that you can easily project onto the ceiling), and a three-hour battery life. It's just gotten some official release and pricing information for the UK, anyway, where it's going to make its first appearance this September. The Cinemin Swivel will retail for £349 (about $571). There's no word on release or pricing for the Stick or Station yet, but we'll keep you posted. Until then, check out the gallery of shots we got back at CES.