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The Netflix effect: SNL to air fewer commercial breaks
Honchos at NBC have told Ad Age that Saturday Night Live is going to show fewer commercials from next season. The 42nd year of the long-running sketch show will lose two whole ad breaks compared to the current season. That time will be handed back to producer Lorne Michaels to fill with the stated intention of making it "easier to watch the show live." In exchange, the channel will let six companies pay to create "branded original content," that harnesses SNL's cadre of writers and performers. We're not sure how much paid-for programming will change the show's slightly subversive tone, but as long as Kate McKinnon's free to be Kate McKinnon, we're not sure we care.
