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Older model iPhones remain popular
Apple is poised to announce its quarterly earnings today and everyone is wondering how many iPhones and iPads the company sold. Consumer Intelligence Research Partners (CIRP) took a close look at the iPhone market and broke sales down by device. According to CIRP's survey data and reported by GigaOM, Apple iPhone sales are shifting away from the newer model and towards the older ones. In previous years, the new models grabbed the lion's share of sales (>70 percent) and the older models accounted for a small portion. A few months after the iPhone 4S launched (April 2012), the iPhone 4S was the dominant model with 73 percent of all iPhone sales. The iPhone 4 grabbed a small 22 percent of all iPhone sales, while the iPhone 3GS sat at 5 percent. This year (March 2013), though, the iPhone 5 represents only 53 percent of all iPhones sold worldwide in the first three months of this year. The older iPhone 4S accounted for 33 percent and the even older iPhone 4 grabbed 14 percent of iPhone sales in that same time period. A similar trend is seen in the iPad with legacy models grabbing a larger chunk of the sales than has been seen in previous years. GigaOM attributes this trend to budget-conscious consumers who still find the older, but cheaper iOS devices attractive. (ed. note: fixed the last line of the second paragraph to reflect the iPhone 3GS at 5 percent, instead of the erroneous 4 percent figure originally cited in the article)
New iPad owners increasingly interested in business use
A recent research report from Consumer Intelligence Research Partners (CIRP) suggests more people are buying the iPad to use at work, according to AllThingsD which had access to the report. A survey of 1000 customers who purchased iPads between December 2011 and April 2012 shows that 21 percent will use the device for business purposes. This is an 8 percent jump from the previous survey. AllThingsD attributed the jump to a friendlier corporate attitude towards the iPad and an increase in the number businesses that have "bring your own device" policies. In a BYOD setup, employees are free to choose an iPad (or any other tablet) for mobile use and in many cases the company will grant it secure access to the corporate network -- or, at a minimum, provide baseline assistance for setting up email and calendaring on the device. It's not just journalists and market analysis companies noticing this trend. Speaking during the iPad unveiling earlier this year, Apple CEO Tim Cook confirmed that the tablet device is being used in 92 percent of the Fortune 500 companies. This is up from the 65 to 80 percent figure tossed around in early 2011. #next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; }
Study shows iPhone 4S customers' buying habits
If you recently bought an iPhone 4S, chances are you sold an older model iPhone to fund that purchase. You also probably stayed on your current carrier and purchased the lower capacity models. These trends are gleaned from a Consumer Intelligence Research Partners survey conducted in October, November and December of 2011. According to CIRP, 21 percent of iPhone 4S owners bought the 64 GB iPhone 4S, which means most 4S owners (79 percent) opted for the lower capacity.CIRP also found that 36 percent of 4S owners migrated from another platform, which is up from the 18 percent reported in earlier surveys. This increase is impressive and shows the 4S is gaining traction among Android, BlackBerry or Palm users. It also shows that most customers (64 percent) stick with the iPhone once they make the switch. It's not just customers who benefit from the iPhone. The CIRP survey suggests the iPhone is good for carriers that carry the handset, bad for those that don't. The results show that AT&T, Verizon and Sprint have maintained their iPhone user base and customers are not switching among the big three just to get the iPhone. New customers come at the expense of T-Mobile and other smaller carriers like US Cellular, which don't carry the iPhone.Though I wasn't one of the 365 people who participated in the questionnaire, it describes me perfectly. I'm a 4S owner who sold my iPhone 4 on Craigslist. I stayed with my current carrier Verizon Wireless and purchased the lower capacity 16 GB model. How about you, do you fit into this survey?
