We hear you loud and clear Roku -- now go prove to someone other than Netflix that your box is worth toying with. At the recent Streaming Media West conference, Roku CEO Anthony Wood reiterated details that we already knew: it really, really wants to work with companies other than Netflix. Said Wood, "We're opening up the platform to anyone who wants to put their video service on this box," and he continued by stating that "we're going to release the software developer kit, so anyone can publish any channel, and users can access web content on their TVs." Of course, both Netflix and Roku knew from the get-go that the relationship would involve other partners, though it remains to be seen who's willing to call for seconds at Roku's shindig.

[Via CNET]

What's this? A little standardization in the TV realm? Announced today at IBC2008, Microsoft has launched its Protected Broadcast Driver Architecture (PBDA), a new worldwide platform that was made possible by the recent release of Windows Media Center TV Pack. In short, this system enables the "PC-TV hardware ecosystem to integrate virtually any free or premium TV service into Windows Media Center," which keeps content guardians ultra-stoked while giving consumers more choice when it comes to TV tuning. Essentially, PBDA gives OEMs and tuner-makers the ability to develop and ship wares for WMC "regardless of geographic location or television standard." The initiative is being backed by some serious players, too -- Hauppauge, AVerMedia, NEC, and NXP just to name a few -- and a couple have already shipped PBDA-based solutions overseas. Hit the read link for more... if you dare.

Now that the Zune's most vocal (and deranged) proponent has apparently jumped ship, Microsoft is looking for some other method of gaining market share. The most recent report on reinvigorating the portable media player has Redmond execs looking low and high at talent agencies and production companies in hopes of "licensing exclusive original video programming." According to Richard Winn, director of entertainment development at Zune, the company is searching for "non-conventional programming that can capitalize on the device's social networking platform." Details are unsurprisingly scant at the moment, but Winn also noted that the outfit was looking for something that "iTunes or any competing service" couldn't provide. We hear Vongo's going for a song... just sayin'.

Not only is this thing powered by Neuros, it even resembles the Neuros OSD. Announced today at the SINO Consumer Electronics Show, the brashly named WhereverTV acts as a liaison between your internet-connected PC and TV, delivering "hundreds of live international television channels in more than 40 languages from almost 100 countries around the world." The 5- x 5- x 1-inch box must be simultaneously connected to your router and TV, and once the tele is flipped on, you'll be able to browse, manage and stream scads of international TV channels from wherever you are in the world. Granted, we still prefer the flexibility of the ZvBox (which allows you to tap into all facets of internet video, not just one segment), but for just $199.99 with no activation or recurring charges (available now at Amazon), this could be just the thing for foreign television junkies or folks currently living outside of their homeland.

We were kind of wondering when it was finally going to happen: Microsoft's inked a deal with a production company to do original content for the Xbox 360. The licensed back catalog of stuff is good and all, but this would fill that niche in between Xbox 360's digital downloads and long-promised IPTV. No word yet on when it's coming, just that we can expect the usual compliment of Hollywood pap.

Recent announcements on iTunes rentals certainly caused a stir amongst the neglected Mac-masses, but it looks like the online rental game is about to get a little more cutthroat for fanboys and fangirls everywhere. According to a new report (and backed up by an earlier blog post), streaming content for Netflix subscribers is headed to Mac screens in 2008 -- if everyone has their way. During the company's Q4 earnings call this week, the snail-mail service hinted that this would be the year that streaming rentals would come to Mac users due to the advent of DRM options that play nice with Apple's gear (namely, Microsoft's Silverlight technology). Combine this with news that the company plans to offer all-you-can-eat online rentals for $8.99 a month, its intentions to bring a STB to market with LG, and a possible game console partnership -- well, it all adds up to stiff competition for Apple and other challengers, despite what they say.

[Via Mac Rumors]

Read - Netflix: Mac Streaming Coming This Year
Read - Instant watching on Mac, Firefox, and more

Well folks, it's finally, really happened. According to reports, the last vestiges of NBC have been uprooted and removed from iTunes. In accordance with the company's contract (which expired this month), all the shows you know and love have disappeared and been trucked over to the network's own content portal, NBC Direct. So, those of you hoping to make that one last 30 Rock purchase before the big N cleaned house can put the dream to rest, as well as hopes of grabbing anything from Bravo, mun2, NBC, NBC News, CNBC, NBC Sports, Sci Fi, Sleuth, Telemundo and the USA Network. Hey, at least you can get them at the network's site... what's that? You only get to watch shows for 48 hours, and there's no Mac support? Oh well.

[Via TUAW]

Don't look now, but it seems that three rivals in the UK have found enough love in their hearts (or promise for profitability) to team up for the good of the consumer. Reportedly, the BBC, ITV and Channel 4 will be joining hands in order to deliver an on-demand service that hopes to "bring together hundreds of hours of television programs in one place" -- a collaborative effort once known as Project Kangaroo. Of course, the grand idea still has to be approved by the BBC Trust and other broadcasters' boards, and an official name for the service still has to be thought up, but at least the wheels are apparently turning, right? We're hearing that content from the trio will be available for "free download, streaming, rental and purchase via the internet, with expansion onto other platforms planned," and just in case you were curious, the iPlayer, ITV's catch-up service and Channel 4oD will indeed coexist with the new aggregator. Hang tight UK, the to-be-named service is set to go live sometime next year should things pan out nicely.

[Via Yahoo / Reuters]

Yesterday YouTube unveiled YouTube Video Identification, a system designed to prevent copyrighted videos from making their way onto the site without the consent of the owner. Rather cunningly, YouTube requires that content owners send in a master copy of all their copyrighted content -- y'know, so they can cross reference it against uploads (nothing to do with Google's aim of indexing everything, ever ... no.) Any data that matches the reference data can be deleted automatically, but only if the content owner says so. According to YouTube chief counsel Zahavah Levine, there will be a way for content owners to set it up so YouTube can scan content on other servers -- removing the requirement for a master copy to be uploaded to YouTube -- although Levine said that method "would be more difficult." For who, Google, or the TV and movie studios?

[Thanks, Michelle]

If you're into DRM-free music, you have a reason to get pretty excited today. As speculated, Amazon has launched the public beta of its new digital music portal called Amazon MP3, which will feature two million songs from 180,000 artists and 20,000 labels, all without the painful and annoying restrictions of DRM. The press release claims that the site, which will include EMI and Universal tracks (take that, Jobs), will make separate songs available for $.89 or $.99, and boasts that all of the "top 100" tracks will be priced at the former, lower amount. Albums will range in cost from $5.99 to $9.99, with the best selling albums coming in at $8.99. Of course, since there's no DRM, users are free to throw the 256Kbps MP3s on any player they like, as well as burn CDs, copy to MiniDisc, and dump to 8-track.

A couple of lines in a settings file does not a partnership make, but some enterprising hackers at the Archos Community Forums have discovered evidence that Archos is planning at least one large-scale content deal when the super-hot 605 launches in the US. Poking around in the unit's provider.xml file inside the system folder, user Plissken007 discovered pointers to not one, but eight major content partners for wireless media distribution, including some with live holder pages on the Archos website. Notables include Best Buy, Cicuit City, Amazon (for Unbox, probably), MovieLink, Vongo, AOL, and, of course, YouTube. Now, we can't see Best Buy and Circuit City sharing space like this, so Archos is probably hedging their bets a little, but if it's true, it looks like there's finally going to be a major competitor to Apple's iPod / iTunes ecosystem out there, eh?

[Disclosure: AOL owns Engadget's parent company.]

[Via Archos Fans]

Amp'd's virtual network may be dead and gone (not really, it got acquired; you know what we mean), but the MVNO had arguably one of the better exclusive content packages out there. Ironically, we've heard that Amp'd ultimately spent only a very small fraction of its once-$400 million fortune on the content itself, but hey, maybe they spent that money somewhat wisely. Anyhoo, it seems Peter Adderton and his jolly gang have been shopping themselves around as a one-stop-shop package deal of content, and fixed wireless provider Clearwire may be getting ready to bite. Details are slim at this point, but the synergy is pretty obvious: the former Amp'd crew can concentrate on what it does best -- produce entertaining content -- and let Clearwire worry about the infrastructure. Lil' Bush wouldn't look half bad over WiMAX, yeah?

Nokia appears to be making some interesting moves as of late. Following rumors that the company will hazard a foray into the world of digital music sales, the Finnish mobile manufacturer has signed a deal with Microsoft to utilize its PlayReady DRM scheme. The technology, which is file-format-independent, is specifically targeted for use with mobile devices, and is intended to strengthen "security" on a wide variety of content such as music, videos, games, ringtones, and images. The DRM is backwards compatible with the existing Windows Media 10 file management, and will be implemented on upcoming S60 and Series 40 Nokia devices beginning in 2008. It seems at least somewhat possible that this arrangement could be related to the recent whisperings of Nokia's iTunes-esque plans, as DRM has already been hinted at for the supposed forthcoming service. Perhaps on August 29th all will be revealed -- but only Olli-Pekka Kallasvuo knows for sure.

Sounds like Apple's Next Big Thing isn't too big at all: lower prices for full albums on iTunes. Introduced with a minor manifesto discussing the powerful influence of indie music on the mainstream, it's pretty clear that Cupertino's finally ready to lower the barrier of entry not only for consumers, but musicians and indie labels looking to sell music on the iTMS. $5.99 and $6.99 will now get you some tasty tracks by the likes of Peter, Bjorn, & John and LCD Soundsystem -- some are even iTunes Plus (read: DRM-free). Take note: want a great way to keep your music business popular and relevant? Offer more music for less money. Hat tip, Apple.

[Via William]

Read - iTunes store link to "Next Big Thing" reduced-price albums

Looks like a pillar of iTunes content might be on the brink of collapse -- Universal Music, the world's largest music business, has officially opted not to renew its contract with Apple for vending music on the iTunes Music Store. We don't know specifically what caused Universal to turn away -- perhaps it's the weight of the rising anti-DRM movement among consumers, or perhaps it's because of Stevie J.'s brash negotiating tactics, continual refusal to hand over iPod cash, or oceanic persistence in keeping tracks locked in at $0.99. Whatever the reason, we can't say we're all that surprised; Universal's been a pain in Apple's ass for years now. So what's the end result? Well, Universal music will still be sold through iTunes at will, so that means consumers can keep buying tracks for the time being, but Apple runs the risk of losing Universal's content on very short notice if the companies don't make happy with one another and put pen to paper once more.

[Thanks to everyone who sent this in]