CustomerSatisfaction
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Palm ranks last in satisfaction survey, no one surprised
We know it's probably going to be pretty hard to believe this, but according to a recent survey of mobile phone users, Palm ranks absolutely last in customer satisfaction. If you believe what the folks at ChangeWave Research have to say (and the 4,182 people they questioned), only 30-percent of Palm users reported being "very satisfied" with their device, while companies like Apple and RIM garnered 72-percent and 55-percent, respectively. Of course, considering current trends with the company, and the fact that it's just started paying out to users for repeated repairs on devices, this doesn't come as much shock. The report demonstrates that users are moving to smartphones at an alarming rate -- but with rankings like this, they're probably avoiding Palm devices. Guys, it might take a little more than Bono to fix this mess. Update: Our friends at Palm contacted us with some supplemental information which they wanted to get across concerning this research and related studies. According to them, two separate, third-party firms (Satmetrix and Russell Research) conducted studies which came to the opposite conclusion of ChangeWave's work. In their words: "The Satmetrix survey found that 65-percent of respondents rated their overall satisfaction with Palm as an 8-10 out of 10. Also, the Russell Research study found that 56-percent of respondents were either "very satisfied" or "extremely satisfied" with their Palm smartphone device."[Via Palm Infocenter]
Apple among Gen Y most trusted brands
Ok, Generation Y, which brands do you trust the most (for the record, "Generation Y" is comprised of people between the ages of 21-27)? Outlaw Consulting asked that question to a group they referred to as their "...most forward trendsetter* panelists" across several US cities, and Apple topped the list. According to Outlaw, brands that the subjects viewed as "straightforward" were viewed favorably. Also, plain packaging that seemed to "...avoid excess" scored well. That seems to be consistent with Apple's famed "out-of-box experience," wouldn't you say? Other brands in the top 15 include: Trader Joe's Jet Blue Ben & Jerry's Whole Foods Vitamin Water As a representative of Generation X myself, let me say, "Vitamin Water?!? It's just water. I'll never understand kids these days."*Read: The crazy ones.[Via Macsimum News]
