DataShareProgram
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NetZero gives subscribers free data to share through Facebook, doles out friendship 1GB at a time
The classic trick to spurring early adoption of a data hotspot service is to share it with others, and NetZero has every intention of being as giving as its precursors. Its new Data Share program lets those who own of the company's WiMAX devices give away up to 1GB of data every month through Facebook, spread across five friends at 200MB each. Apart from needing NetZero hardware in a coverage area, there's no financial strings attached -- neither the sender nor the recipient needs to adopt more than the free, 200MB per month they already have just for showing up. The real dilemma is managing just who gets the data in the 4G provider's first come, first served approach to the sharing link that hits friends' social news feeds. NetZero is no doubt hoping that the ubiquity of the giveaway (and a half-off device sale during October) will put an early end to any rivalries.
