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'Deadpool' downloads are setting sales records early
Fox's Digital HD plan to sell movies online ahead of their disc release appears to be paying off, as it just announced that CGI-heavy Deadpool is the fastest selling superhero digital HD movie. Of course, it being incredibly well-received doesn't hurt, but racking up a million sales before the Ultra HD Blu-ray / Blu-ray / DVD debut next week is pretty nice. According to Fox, it's the studio's "best performing" movie ever under the program, which saw it go on sale via the likes of iTunes and Vudu on April 25th.
Fox kicks off its Digital HD initiative by joining Google Play and YouTube, offering movies early
Fox embraced a radical thought when it outlined its Digital HD initiative earlier this month: customers are more likely to buy digital movies if the content isn't artificially delayed and priced to match the releases on conventional discs. The studio is about to see if that gamble on common sense pays off. As of today, you'll find 600-plus Fox movies ready to buy or rent in HD across every major digital video store in the US, with many downloads cleared to arrive ahead of their physical counterparts at lower prices that reflect a disc-free reality. The media giant has also decided to play nicely with Google after a longstanding absence, putting its movies and TV shows on Google Play Movies and YouTube. Its tentpole movie release Prometheus is unsurprisingly being used as the prime incentive to try Digital HD; the title is available online three weeks before the Blu-ray launch at a more reasonable $15 price. The sci-fi thriller is even Fox's first movie destined for UltraViolet cloud lockers. Only Americans will have expanded access to movies and TV at first, but it shouldn't be too long before many countries can be creeped out by Michael Fassbender's android -- including on their Android devices.
Fox to sell Digital HD movies three weeks ahead of discs or VOD, Prometheus is first (Update: via Amazon, iTunes, Xbox, Vudu etc.)
According to the New York Times, Fox is about to try another tactic to enhance sales of its movies, by offering downloadable UltraViolet (Update: and many other formats, see below.) copies for sale a full three weeks ahead of their release on Blu-ray / DVD or for video on-demand rental. The first movie to get the treatment will be Ridley Scott's Prometheus later this month, and Fox is pricing the copies at about $15, down from the $20 of previous releases. Other flicks on deck for the early digital sale treatment are Abraham Lincoln: Vampire Hunter, The Watch and Ice Age: Continental Drift. Fox is apparently calling the setup Digital HD, or DHD, as it rolls out in 50 different countries all at once, and opted to offer the flicks in high definition instead of issuing cheaper standard def versions to "put its best foot forward". Last year's $30 premium VOD rental pilot was another attempt to experiment with release windows that Fox participated in, but DHD's more reasonable pricing makes it an interesting option. Of course, the main trick will be getting customers to opt for an UltraViolet format which is still not supported by Apple and Amazon's movie stores, but dangling early access to mainstream movies could be just the bait required. Update: We talked to Fox and confirmed that the DHD initiative is not limited to only Ultraviolet. According to the studio when this kicks off September 18th, it will make more than 600 films available across stores including Amazon, CinemaNow, iTunes, PlayStation, VUDU and Xbox. Prometheus is also Fox's first UV title and its first new release under the DHD program, but if you prefer your digital movies in another format, it looks like you'll be able to get them. Update 2: The Fox Home Entertainment Twitter account posted a link to the iTunes preorder which is already live, we're not seeing it in the other stores we've checked yet but it will likely show up in those eventually.
