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CEA president Shapiro talks DTV transition
With the analog shutoff safely in the rear view mirror, CEA (Consumer Electronics Association) president Gary Shapiro took some time to talk about the move to our new digital airwaves (and also looked ahead to our 3D futures). All in all, some pretty interesting reading, but he makes a great point in chiding the broadcast industry -- by waiting until the last minute to get onboard the HD bandwagon, broadcasters missed out on what could have been positive market differentiation for their services versus cable and satellite. All's well that ends well, though, and we're just gad the plug got pulled on analog (with few casualties to boot), and we'd like the CEA president should know we celebrated the move. [Via DailyWireless, image courtesy CEA]
Analog TV says goodnight
Did you catch the sound of a falling tree in an empty woods this past weekend? In case you didn't hear it, analog "nightlight" transmissions went dark Sunday -- which amounted to 121 stations in 87 markets signing off for the last time. Absent the nightlight info screens, rock-dwellers will now have to emerge from their hermitages to figure out what happened to their TVs, but as we say in the 21st century, "them's the breaks." Aside from areas being served by analog translator and/or low power service, this marks the end of the analog broadcast TV era. Way to go, America -- we haven't heard any reports of riots or mass hysteria, and we'd dare say the citizenry handled this tech transition better than the millenium bug.
One month to analog shutoff: DTV Unreadiness drops below 3 percent
We're finally within range of the DTV switch (and using this image again), and Nielsen is reporting it estimates only 3.3 million or 2.9% of U.S. households are still unready for the days after June 12. That's 200k less than when we last checked in and it looks like this should be the time everything actually happens. Got your switch throwing outfits all laid out?
US Senate intros bill to keep people from falling off the "digital cliff"
With less than 5-percent of US homes failing to make it under the analog shutoff limbo stick (and still a month to go), there's no reason that come June 12th a whole lot of stations won't be conducting their own shutoff festivities. Just to make sure that there won't be a pack of digital lemmings headed for a step function-like cliff, the US Senate has introduced the DTV Cliff Effect Assistance Act, which allocates $125 million through 2012 to help pay for digital repeaters and translators to fill in those areas that will go uncovered after the switch occurs. This is government money, so you know there's a few strings attached -- in this case, the new bits of infrastructure will also have to serve up wireless communications and broadband traffic where possible. Let's see -- more people with DTV and broadband wireless coverage? Add a tick in the "yes" column for us, please!
DTV preparedness now more than 95-percent
Here we are, a little more than a month away from the February 17 June 12 analog shutoff date, and sure enough, more people have grabbed hold of a digital tuner in one device or another. According to Nielsen, the number of unprepared homes is now at 3.1-percent (3.5-million homes). To put that in perspective, recall that at the start of February, we were sitting at 5.1-percent. We're pretty impressed that the number has moved below the 5-percent mark, and certainly a lot of credit goes to stations that went ahead with the switch ahead of the June 12 deadline. Zeno and his paradox aside, we've got high hopes that the June 12th date is going to stick, folks!
