Electroloom

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  • Aaron Rowley / Electroloom

    How Electroloom's clothes-printing revolution died

    by 
    Daniel Cooper
    Daniel Cooper
    09.14.2017

    What happens to all of those startups that get their five minutes in the spotlight before disappearing into the ether? In the hardnosed world of technology, a thousand such enterprises will fall before a single one becomes even a modest success. This is a story about one of those that didn't make it.

  • 3D printing your own clothes just became (kinda) a reality

    by 
    Daniel Cooper
    Daniel Cooper
    05.20.2015

    Unless the technology, somehow, proves to be drastically limited, 3D printing is likely to the genesis of a manufacturing revolution. Now, a team in San Francisco believes that it has taken another leap towards our utopian future by building a "3D printer" for our clothes. The team behind Electroloom hope that, a few years down the line, instead of trips to H&M, you'll be ducking into your basement with a set of drawings the next time you need a new outfit.