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Ladies. Gentlemen. Look to your left. Now look to your right. Data from the Entertainment Software Association (ESA) suggests that nearly 2 out of 3 Americans - 59 percent, to be exact - play games. That's right. One of you is a non-believer. Shuuuuuuuuuuuuun. Yes, the ESA's data for 2014 has be...

1 year ago 0 Comments
April 27, 2014 at 1:30PM
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After taking its toys and going home in 2008, Activision Blizzard has kissed and made up with the Entertainment Software Association as announced in a press release this morning. The ESA is not only in charge of organizing E3 each year, but it's also seen as the political arm of the gaming indus...

1 year ago 0 Comments
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The Entertainment Software Association (ESA) announced this morning Activision Blizzard and Tencent have joined the trade association. Tencent (Riot Games, minority stakeholder in Epic Games) is new to the lobbying group, which puts on the Electronic Entertainment Expo (E3) every year, but Activ...

1 year ago 0 Comments
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Michael Gallagher, president of the Entertainment Software Association (ESA), the trade body that assembles the annual E3 event, said this evening that sales tracking service NPD was doing a "disservice to the truth" in its monthly reporting. "The digital side of the industry is not being adequa...

1 year ago 0 Comments
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Good news for people who hate age gates. The ESRB has released revised rules for the marketing of games rated M for Mature (or games likely to be), reported by Giant Bomb, allowing trailers and demos of such games to be released on websites without age gates – as long as those trailers are de...

2 years ago 0 Comments
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The Entertainment Software Association is launching an E3 College Game Competition this year, designed to spotlight some solid student game creations at the upcoming E3 convention in Los Angeles. Over 400 schools have been invited to submit "story details and content assets" for a video game they m...

2 years ago 0 Comments
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US vice-president Joe Biden is meeting with games industry representatives today to discuss the role of violent video games with regards to gun violence, as part of a response to last month's massacre at a Connecticut elementary school. As the Associated Press reports, today's meeting in Washington...

2 years ago 0 Comments
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The Entertainment Software Association's membership grew by three members this morning, as the ESA announced GREE, Mad Catz, and NetDragon Websoft to have joined its "membership roster." The ESA notes that this brings its membership up to 34 member companies, representing both publishers and develo...

2 years ago 0 Comments
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The Entertainment Software Association (ESA) resolved its spat with the city of Los Angeles, announcing it will hold E3 in the city again from June 11-13, 2013. The annual industry mega show, which has been held in Los Angeles for 16 of its 18 years in existence, wasn't going to have its 2013 loca...

2 years ago 0 Comments
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For all its talk of "putting down the video games and getting outside," it looks like President Barack Obama's administration is lightening its past rhetoric and embracing video games. Well, at least some video games – what it's calling "active video games." Think Wii Fit, Just Dance, and Zum...

3 years ago 0 Comments
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When California agreed to foot the Entertainment Software Association's $950,000 legal bill accrued during its deconstruction of Brown v. EMA, we estimated the state's cumulative payout to the ESA at around $1,327,000. Once you factor in the state's own legal costs, however, California's total payo...

3 years ago 0 Comments
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Between October 1 and December 31, 2011, when the Entertainment Software Association wasn't having its quartet of lobbyists pushing lawmakers on subjects such as international trade, constitutional rights, immigration policy, and STEM initiatives, it was petitioning in favor of "copyright/patent/tr...

3 years ago 0 Comments
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The State of California has agreed to reimburse the Entertainment Software Association (ESA) $950,000 in legal fees for fighting Brown v. EMA up to the Supreme Court. The state must have brought in its top negotiators to get the original request for $1.1 million reduced. Including reimbursements f...

3 years ago 0 Comments
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The Entertainment Software Association (ESA) -- or, more accurately, its membership -- has decided to withdraw support for the ailing "Stop Online Piracy Act" (SOPA). The move comes as both SOPA and the Protect Intellectual Property Act (PIPA) continue to lose momentum. "From the beginning, ESA has...

3 years ago 0 Comments
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Rock, Paper, Shotgun collaborated in obtaining responses. The Entertainment Software Association's support of the "Stop Online Piracy Act" has led us to ask every member of the video game industry's lobbying and political group to publicly declare its stance on the bill. The ESA's continu...

3 years ago 0 Comments
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After battling the state of California since 2005, the Entertainment Software Association met the Supreme Court's historic decision today to classify video games as protected speech with both great joy and, we imagine, a tinge of sadness. During a press call this afternoon, ESA prez Michael Galla...

3 years ago 0 Comments