FlatDesign

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  • The Iconfactory talks "flat" icons

    by 
    John-Michael Bond
    John-Michael Bond
    08.12.2013

    The Iconfactory is a design company that helps create interface designs and icons for various apps. With the impending release of iOS 7 and the flat redesign that's coming with it, the company has published a blog post detailing what the shift to flat icons means for designers. At first glance the idea of creating flat icons for iOS seems like it should be easier to accomplish. Iconfactory doesn't agree. In their view, creating flat icons requires distilling an image down to its most basic parts, while still retaining the recognizable details that users associate with the apps they use. In a new blog post, the design firm breaks this idea down further: If you assume that Apple's flat style makes it easier and faster to create a great app icon, think different. Those tiny illustrations have a tall order to fill. At a basic level app icons are a tool for getting us to pay attention, but we also want them to be beautiful images that make us say, "Wow, I want that." Just because flat looks simple doesn't mean it is. It's not about the style. Fundamentally it's about problem solving; crafting a small, unique image that creates connection with an app at a glance and makes us engage on a visceral level. To further help illustrate what it takes to transition an app icon into the flattened gems you can expect to see in the fall, the company has published a post showcasing the process they took redesigning xScope's Mirror app. For a look at the various stages of design the app's icon went through, including the final product, head over to their blog here. It's an interesting read for those of us who enjoy good design, but weren't blessed with the artistic chops to do it ourselves.

  • Wired on Jony Ive, iOS 7 and the future of design

    by 
    Steve Sande
    Steve Sande
    06.12.2013

    John Maeda took issue with Jony Ive's recently unveiled design scheme for iOS 7 in a Wired post this morning, and it's apparent that the writer -- a well-known academic in the design world -- isn't happy with the new, flatter iOS or the direction in which Apple seems to be pointing the world of user interface design. As Maeda points out up front, much of the buzz around the design changes in iOS 7 has been positive, noting that "skeuomorphism teaches by analogy" and that "it's time to remove the 'training wheels'" since most people now understand how a smartphone is supposed to work. Maeda, however, thinks that "design should boldly go where no user or interface has gone before," and that in the world of "infinitely available and infinitely malleable" pixels, designers "should focus on setting them free." Ive and crew, in Maeda's opinion, are "hindering innovation" by sticking "to the dangerously reductionist, technology-usability centric view of design that surfaced in the discussions about flat design versus skeuomorphism." With all due respect to Maeda, who is a graphic designer, computer scientist, president of the Rhode Island School of Design, artist, former associate director of research at MIT Media Lab and "one of the 75 most influential people of the 21st century according to Esquire" (which apparently forgot that there are still 87 years left in the century), the Wired guest editorial does nothing to say what direction UI designers should be heading in. Sure, Maeda suggests that Apple and other companies should be moving in the direction of Oblong (co-founded in 2006 by the "chief computer visionary behind the film Minority Report") or Berg (makers of the playful, yet ridiculously expensive Little Printer), but offers nothing concrete in terms of where he thinks the device UI design movement should head next. Using those two particular companies as positive examples of the design seems awkward -- the "waving your arms around like an idiot" UI of Minority Report makes no sense in a mobile world, and Berg's latest product is priced out of mass-market reality. Maeda doesn't seem to acknowledge the fact that iOS 7 isn't the final generation of Apple's vision for device interfaces; it's just another step on the long road towards a UI that will be constantly evolving with technology and what the public expects and desires. Certainly the Apple designers have a vision for the future and are working towards that, but is it really going to do any tech company any good to introduce a user interface that is ahead of its time? I'm sure that Maeda's article is one of the first that we'll see in a long parade by design experts. When one of the experts finally comes up with concrete ideas for a next-generation UI that balances ease of use, user acceptance and device power requirements, then it will be time to start paying attention. In the meantime, posts by the design community either praising or defiling Apple's latest work are, in the words of Shakespeare's Macbeth, tales "full of sound and fury, signifying nothing."