Frustration-freePackaging

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  • AmazonBasics: Bezos and Co. starts private-label consumer electronics line

    by 
    Darren Murph
    Darren Murph
    09.20.2009

    You had to see this coming. Or not. While Amazon has certainly shown an ability to do well in the consumer electronics space (ahem, Kindle anyone?), we never exactly envisioned the mammoth e-tailer to spark up its own private-label line of consumer electronics. Designed to go mano-a-mano with the likes of Monoprice and other cut-rate accessories providers, AmazonBasics will -- at least initially -- offer consumers AV cables, blank DVD media and other inexpensive doodads for not much cheddar. Everything the outfit sells through this initiative will ship in frustration-free packaging, and Bezos has already committed to expanding the line "in the coming months." As expected, these products will be eligible for free (albeit slow) shipping if you break the $25-per-order mark, and while Americans can begin ordering today, it'll be a tick before these wares trickle out to international portals. So, industry -- are you scared yet?Read - AmazonBasicsRead - Amazon's press release

  • Sony joins the bandwagon, declares death to annoying clamshell packaging

    by 
    Darren Murph
    Darren Murph
    12.19.2008

    Had we known that eliminating those frustrating, potentially dangerous hard clamshell packages would simply take a nudge, we would've picketed for action years ago. Shortly after Amazon took and stand and announced its own initiative to cut back on wasteful, hard-to-open packaging, Sony has confirmed earlier reports that it will indeed be working towards something better. On a recent post to the outfit's blog, the company noted that it should "have a new alternative to announce soon." No need to reinvent the wheel, Sony -- the hard work has already been done. Check the totally corny vid promoting the change after the break.

  • Amazon takes a stand to eliminate wasteful, hard-to-open gadget packaging

    by 
    Darren Murph
    Darren Murph
    11.03.2008

    Come on folks, say it in unison with us: "Finally!" At long last, a company with a little clout has stood up and questioned the necessity of those ridiculous hard plastic containers that hold minuscule flash cards and the like (along with plastic twist-ties), and better still, it's already doing something about it. Beginning today, consumers who are tired of borrowing the fire department's Jaws of Life to rescue their new USB drive can opt for products in Amazon's "Frustration-Free Packaging," which utilizes streamlined packaging that often includes recyclable cardboard. 19 products from the likes of Fisher-Price, Mattel, Microsoft and Transcend are currently available in the new containers, and the firm's CEO has a vision of offering its "entire catalog of products in Frustration-Free Packaging" within a few years. Hey, everyone else in the gadget world -- care to hop on a meaningful bandwagon for once?Read - Frustration-Free Packaging initiativeRead - Frustration-Free Packaging storefront